Thule Group

BTS signs agreement with Thule Group - a world leader in so-lutions for an active life

News   •   Oct 07, 2010 11:00 BST

BTS Group AB (publ.), the global leader in accelerating strategic alignment and execution is proud to announce that it has signed an agreement with the Thule Group, world leader in products and brands that make it easy for people to transport their equipment securely, safely and in style, with its headquarters in southern Sweden. The agreement is worth approximately 3 MSEK and will be delivered during 2010 and 2011.

BTS has been asked to develop and implement a program that will support a transformation of the Thule Groups sales organization.

- ”The Thule Group has moved very in recent years in the transition from being linked mostly to the automotive industry to become more of a consumer and retail focused organization. With the addition of several strong consumer product segments and brands over the last few years and with new retail sales channels now accounting for the dominant share of our sales, we saw a need to further develop the competence and skills of our sales organization. We chose to do this together with BTS because of their strong track record in similar projects with other global leading companies.” says MR. Magnus Welander, CEO Thule Group.

- ”We are proud that Thule has given BTS the opportunity to assist them in the development and implementation of such an important initiative.” says MR. Henrik Ekelund, VD BTS Group AB. “We are world leaders in discovery based training and have the capability to support our customers with substantial delivery resources and international competence on a global basis, something highly appreciated by our customers.”

Thomas Ahlerup
Senior Vice President
Investor and Corporate Communications
BTS Group

Mobile: +46-768 966 300

Fredrik Erlandsson
Senior Vice President Communications
Thule Group

Mobile:      +46-703 090 021