Commenting on the publication of Putting the Frontline First: Smarter Government,COI Chief Executive Mark Lund said:
"We are already working hard internally - and with the Cabinet Office - to develop the best tools and approaches to drive both efficiency and effectiveness, and to streamline the procurement of communication and marketing services.
"We welcome this report and will continue to work closely with departments to achieve greater savings by rationalising marketing frameworks across government and aggregating more activity through COI.
"COI always strives to maximise return on investment for all government marketing activity, ultimately saving the taxpayer money. By bringing together spend across government in 2008/9; we helped save £290m against recognised industry benchmarks."
Phone: For enquiries please contact the above department