Dischromatics Limited

Dischro Creative Explains the Different Types of Films and Videos Available for Advertising and Marketing.

News   •   Oct 29, 2012 16:01 GMT

A short explanation about film terminology to help you decide on what is best for your business.


A video teaser is an advertising campaign, which typically consists of a series of short, cryptic snippets, which anticipate a larger campaign for a product or event launch etc. Teasers are usually used in the build-up to a product or event launch.

Teasers usually last between 20 and 60 seconds, largely depending on what the product or event is and what the client is hoping to achieve from their campaign. These can also be placed on the specific company page of Facebook or YouTube.

Trailer or Promotional Video:

A trailer or promotional video is used in a more traditional advertising campaign for a product or event. This usually anticipates some feature or reflects on the quality and success of an occasion. It is ordinarily a more straightforward and to-the-point account of what a product or event is hoping to achieve or what it has achieved. 

Trailers typically last between 90 – 210 seconds; again depending on what the product or event is and what the client is hoping to achieve from the campaign.  Once again, these are ideal for social network site business pages.


A Business or Company Showreel is designed to cast a spotlight on the best items in your portfolio of services and products, through telling the story of how the results are achieved in a polished and engaging video-format.  A Showreel typically lasts anywhere between 3 and 6 minutes depending upon the amount of footage available which could include archive shots or newly filmed imagery and interviews.  This type of video can also be useful in gaining potential customers trust in allowing them to put names to faces and to understand your company ethos and work ethicIt could also be used as a customer testimonial video for the website or again on Facebook and YouTube giving companies an ideal marketing tool.


A feature is a video lasting anything from five minutes to an hour or more. It could document a recent success story surrounding a product or event.  A feature video is often published to websites or supplied on DVD as a promotional product. It provides an opportunity to include in-depth demonstrations as well as interviews and additional content that would not usually be included in shorter videos like Teasers, Trailers and Showreels. They are additionally useful to be added to tenders.

How to:

A 'how to' video is an instructional aid used to demonstrate the functionality of a product; and/or to provide information to customers. Popular uses of this type of video are to deliver health and safety information or to create a presentation about the features of a product. This ensures that staff can continue to assist customers in the most effective manner without the pressure of performing a live demonstration. Additional benefits of this type of video include; no over-reliance on a single staff member, especially when that person is unavailable, the ability to show the same scenario from multiple angles simultaneously and the facility to play the instructions more than once - ensuring customers are able to move at their own pace.

The duration of a’ how to’ video is entirely dependent on the complexity of the topic in question.