EE will be providing modified farm tractors that will work as mobile hotspots at the 2013 Glastonbury Festival. This would mean that your Samsung Galaxy S4 (check out Samsung Galaxy S4 here) or Apple iPhone 5 (check out Apple iPhone 5 here) will always have access to 4G data.
EE announced (check out press release here), “EE today announced that it has modified one of Worthy Farm’s very own eco-friendly New Holland tractors with the latest in superfast mobile technology to create the world’s ‘slowest fastest’ 4G hotspot. The bespoke 4G tractor has been created to showcase the innovative ways in which EE is bringing 4G to UK Smartphone users and will offer Glastonbury goers a chance to try 4G for themselves for free as part of EE’s partnership with the Festival.”
It explains, “Inside the tractor’s cab, EE has installed specialist network equipment which provides a mobile WiFi hotspot for those up to 10m behind the vehicle. Smartphone users at Glastonbury will be offered the chance to logon and try the free 4G WiFi for themselves, allowing them to Tweet, Facebook, browse the web or check out the latest festival news at superfast speeds, regardless of which mobile network they are with. Over the festival weekend @EE will be tweeting the tractor’s location so revellers can seek it out.”
EE’s Brand Director, Spencer McHugh, said, “We couldn’t be more excited about this year’s Glastonbury where we will be installing the first ever superfast 4G network at a UK festival to help those on site stay connected. Our 4G Tractor demonstrates the innovative approach we’re taking to bring the fastest mobile internet speeds to the UK in a uniquely Glastonbury way and uses similar technology to our fleet of 4G cabs trialled earlier this year. We hope festival goers enjoy logging on to the EE-pimped eco-tractor if they see it over the weekend.”