Virgin Media

Eight million golden connected moments with WiFi on London Underground during Olympics

News   •   Aug 28, 2012 16:44 BST

  • 443,000 people online underground for the London 2012 Olympic Games
  • Millions of tweets, Facebook posts, emails and web pages sent
  • Free up-to-the-minute travel information helps keep everyone moving

Virgin Media’s WiFi on London Underground delivered over eight million tweets, Facebook posts, emails and web pages during the London 2012 Olympic Games1 as visitors and Londoners went online to share their most memorable moments.

Olympic venues and central tourist destinations - Stratford, North Greenwich, West Ham, Covent Garden, Canning Town and Waterloo - were some of the busiest WiFi enabled stations as Londoners, ticket holders and tourists went online to check their teams’ latest medal win, re-live the photo finishes and find the best spot for lunch.

Wednesday 1 August was the busiest day2 for the new WiFi service as Tube passengers checked in on Team GB’s first Gold medals, thanks to Helen Glover and Heather Stanning’s rowing victory, and kept up with Bradley Wiggins as he rode to glory.

Kevin Baughan, Director of Metro Wireless at Virgin Media, said: “In an unforgettable sporting fortnight, WiFi on the London Underground delivered a world class experience and, just like the Team GB athletes, unparalleled speeds. Thousands of people signed up every day, sharing photos and keeping up-to-date with the latest Olympic moments and, even at very busiest stations, we’ve delivered a fantastic service.”

Gareth Powell, London Underground’s Director of Strategy and Service Development, said: “WiFi at Tube stations helped keep everyone moving and entertained throughout the Games with up-to-the-minute travel information and journey planners at their fingertips. It’s proving to be a great service and we expect it to be very popular during the Paralympics too. We look forward to continuing the roll-out and connecting up to 120 London Underground stations by the end of the year.”

Virgin Media is offering free, full internet access throughout the Games. After this, the comprehensive WiFi portal with TfL travel information, updates and London news and entertainment will remain free for all Tube passengers and Virgin Media broadband and mobile subscribers will continue to enjoy full WiFi access. In addition Virgin Media is giving mobile operators, internet service providers and others the opportunity to provide this service to their own customers on an ongoing basis and a PAYG service will ensure visitors and all Londoners can easily hop onto the internet.

WiFi from Virgin Media is already available in 72 London Underground stations with the roll-out due to start again after the Paralympic Games and reach up to 120 stations this year.

The number of people using the TfL website and the Get Ahead of the Games website was also very high during the Olympics period. The TfL website received nine million visits and 89 million page views. This includes 3.5 million visits and 24 million page views to TfL Journey Planner, 1.1 million visits and four million page views to Get Ahead of the Games and 2.3 million visits and 12 million page views to the TfL mobile site which is special version of the standard TfL website that can be viewed on a mobile or other hand-held device.


Notes to Editors

1 Between Friday 27th July and Sunday 12th August 8.83m individual online interactions completed.

676,204 online sessions such as tweets, Facebook posts, emails and web pages sent. 

72 London Underground stations are now WiFi enabled
To keep up-to-date with the roll-out, please visit www.virginmedia.com/wifi or www.tfl.gov.uk/wifi

  • To power the WiFi service, Virgin Media is providing fibre connectivity to each Underground station and London Underground has installed in-station equipment, including on-platform access points, to create a station-wide hotspot
  • Passengers will be able to get online throughout connected London Underground stations: from the ticket hall, on the escalators and on the platforms. Users will be also connected whilst on a train in a platform but WiFi will not work in London Underground tunnels
  • The Tube is undergoing a huge and essential programme to upgrade its ageing infrastructure – vital to cope with a growing population and to support the economic development and growth of the capital and the UK. This includes the introduction of new track and signalling and the rebuilding of some of our most important stations. By the end of the current programme there will be 30% more capacity. This will inevitably result in some disruption for passengers, but TfL is working hard to provide information and alternative travel options. The work is essential to provide for London’s growing transport needs now, and into the future.

GetAheadoftheGames.com has all the tools and information that businesses, Londoners and visitors to the city need to plan for a busy transport system during the Paralympic Games and to avoid the travel ‘hotspots’. Follow @GAOTG for the latest tips and travel advice and @TfLTravelAlerts and @TfLTrafficNews for the latest on how public transport services and roads are operating. Find out more about TfL social media channels at www.tfl.gov.uk/socialmedia.