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Former Yves St Laurent CEO hired by Apple – should we expect the iWatch soon?

News   •   Jul 03, 2013 11:30 BST

Former Yves St Laurent CEO, Paul Deneve, has been hired by Apple for “special projects.” The former CEO has had success selling high-end clothing. Should we expect the iWatch, a smartwatch with features borrowed from the iPhone 5, soon?

A report from Bloomberg says, “Deneve returns to the iPhone maker after working for Apple in Europe during the 1990s. He was also CEO of Lanvin and Nina Ricci prior to joining Yves St Laurent.

“While Apple has traditionally promoted from within, the move shows that Cook is looking outside the company to fill some senior roles. Apple is also hiring Hulu LLC executive Pete Distad to help with negotiations to acquire content for Apple TV, two people familiar with the hire said yesterday.

“Deneve isn’t the only fashion executive within the iPhone maker’s corporate ranks. Mickey Drexler, the chairman and CEO of J Crew Group Inc., is on Apple’s board. Cook is a director at Nike Inc.”

Apple said, “We’re thrilled to welcome Paul Deneve to Apple. He’ll be working on special projects as a vice president reporting directly to Tim Cook.”

With Apple hiring the former Yves St Laurent CEO, are you expecting the arrival of the iWatch? Express your thoughts through a comment.

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