If HTC are to cause any sort of dent in Samsung’s future in remaining the number one smartphone maker then it needs to buck its ideas up. Instead of waiting around for Samsung or Apple to infringe on its patents, the firm should take a look at its line-up and see what sort of smartphone people actually want. Does the HTC One X and 8X really cut the mustard compared to the iPhone 5 or Samsung Galaxy S3? Will the new range of HTC devices really be able to push the Galaxy Note 2 aside? Should they just give up?
Well, let’s take a look at some figures. The sales revenue for Samsung in the first three quarters of 2012 have been an astonishing $47bn with the net profit being $7.4bn. In an industry so massive that’s a hefty ROI for such a large company and it’s no wonder that Google and Microsoft want to get a larger piece of the pie in the smartphone and tablet industries. What’s even more astonishing is the fact that profits are 91% up on last year’s numbers from the same times, and this will be so appealing to the shareholders and bosses of Samsung!
On the flipside, HTC has seen dramatic sales figures of different proportions. In 11 quarters, this has been the lowest amount of sales and it looks dismal for the firm. Despite the HTC One X and newly released Windows Phone called the HTC One 8X, the top-end smartphones just aren’t hitting the target compared to the Samsung Galaxy S3 and iPhone 5. Even the Nokia Lumia 920 is doing better than the HTC One X and that’s from a company that hasn’t made a profit in around 6 years!
Revenue for HTC will be around $2.1bn at the end of 2012, which is the lowest since 2010 – during the height of the global recession. So, as we’re creeping out of the recession this is again bad times for HTC which will have to either buck its ideas up or stop and look at other areas of the market to focus on because selling smartphones just isn’t working for them at the moment. If they stopped making phones like the iPhone then maybe they would do a lot better. For example, not having a removable battery or microSD card slot has been a serious detriment to the sales figures because that’s what people expect from a top of the range smartphone these days.
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