HTC has officially launched the One Mini, the smaller version of the HTC One flagship.
HTC announced, “HTC, a global leader in mobile innovation and design, today announced the HTC One mini, a compact version of the award winning HTC One, which has redefined the smartphone experience with revolutionary technologies including HTC BlinkFeed, HTC Zoe and HTC BoomSound.
“Available in 181 countries and across more than 583 networks worldwide, the HTC One has proven to be an unprecedented success across the globe, receiving multiple industry accolades since launch and increasing the company’s brand awareness with young consumers to an all-time high of 87%. The number of consumers intending to own an HTC in the next six months has also doubled as a result with the HTC One being recommended by 94% of owners.
“Answering the call of consumers who want the best in mobile technology in a body that slips easily into a pocket, the HTC One mini heralds an exciting period for the company, as it builds on its platform of innovation leader. Distilling the iconic design of the HTC One, this new addition to the family combines a 4.3” display and powerful dual-core 1.4 GHz processor. It also runs the latest version of Android with HTC Sense, bringing HTC’s flagship mobile experience to style-seekers who demand premium looks and performance.”
Peter Chou, HTC CEO, said, “We are proud to be behind the market’s leading smartphone and now, with the addition of the HTC One mini, the best smartphone family in the world. The HTC One mini embodies everything that makes the HTC One a success on a smaller but equally eye-catching scale.”
HTC is yet to announce a UK release date. Stay tuned for further announcements.
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