Phones Limited

IBM says ‘iOS was more than five times higher than Android’ in Christmas day online sales

News   •   Dec 28, 2013 16:50 GMT

“iOS was more than five times higher than Android” when it comes to Christmas day online sales, according to figures from IBM.

In terms of “Mobile Traffic and Sales,” it said, “Mobile traffic was the highest we've seen over this holiday season, accounting for 48 percent of all online traffic, up 28.3 percent compared to the same period last year. Mobile sales also remained strong, approaching 29 percent of all online sales, up 40 percent over 2012.”

In terms of “Smartphones Browse, Tablets Buy,” it said, “Smartphones drove 28.5 percent of all online traffic compared to tablets at 18.1 percent, making it the browsing device of choice.  When it comes to making the sale, tablets drove 19.4 percent of all online sales, more than twice that of smartphones, which accounted for 9.3 percent.  Tablet users also averaged $95.61 per order, versus smartphone users, who averaged $85.11 per order.”

In terms of Christmas day online sales, it said, “As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order.  iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.”

Are you an iOS or Android user? Did you buy anything online on your device during Christmas? Drop a comment below.