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LG getting rid of ‘Optimus’ name – next flagship will simply be called the ‘G2’

News   •   Jul 22, 2013 10:18 BST

LG has announced that it will be getting rid of the “Optimus” name, which it has been using on a number of its handsets such as the Optimus G and the Optimus G2 Pro. It has also announced that it will be calling its next flagship the “G2.”

LG Electronics Mobile Communications Company announced, “The next flagship device from LG Electronics (LG) will be officially known as G2 and will be the first smartphone from LG to be launched as part of the company’s new “G” premium brand. Future smartphones in the same series will carry only the G name while the branding of mobile devices that have already been introduced will continue unchanged.”

Dr. Jong-seok Park, the company’s CEO and president, said, “Our vision is to make LG’s newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience. The new G2 will build upon the excellent reputation established by previous G Series products.”

LG adds, “Furthermore, LG’s premium 4:3 display smartphones will be rebranded as simply “Vu:” going forward. All of LG’s smartphones feature next generation core technologies and familiar UX with each series highlighting a different facet of the company’s product expertise.”

Are you disappointed LG will be getting rid of the Optimus moniker, or are you glad the Korean firm is getting rid of it? Share your thoughts through a comment below.

Click here to get more information on the LG Optimus G Pro White.