Phones Limited

Locationary purchased by Apple to improve Maps app

News   •   Jul 22, 2013 12:03 BST

Locationary, a small Canadian location data company, has been purchased by Apple. Apple’s purpose for buying the small company is to improve the Maps app on the iPhone and iPad.

Steve Dowling, an Apple spokesman, said in a statement, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

This statement does not reveal why Apple purchased Locationary, but it doesn’t take a rocket scientist to understand the Cupertino firm’s true reason. The nature of Locationary is a complete giveaway. The reason behind Apple’s purchase is to improve the Maps app.

When the Apple Maps app was launched, Apple fans were eager to try it out. However, they were quickly disappointed with the bug-infested app, which made them wish Apple would go back to using Google Maps.

The mess forced Tim Cook, Apple CEO, to issue an apology on its website. He said, “At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

“We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.”

Is the purchase of Locationary enough to save the Apple Maps app, or do you think Apple should save itself the trouble and go back to Google Maps? Express your mind through a comment.

Looking for more deals on the Apple iPhone 5 White? Get it here at PhonesLimited.