One of the fastest growing areas of the smartphone business is the phablet niche. Currently, devices like the Samsung Galaxy Note 2 remain the most popular such devices, with its large screen offering superior levels of versatility to rival handsets, and it remains one of the most popular phablet devices on the market.
Of course, after Samsung clocked up millions of sales with the Galaxy Note 2 and original Galaxy Note models, a number of other manufacturers have been released new phablet devices. Although the Galaxy Note 2 remains the most popular, it looks like Samsung is gearing up to launch the Galaxy Note 3 later this year, with rumoured features including a 13 megapixel camera, octa-core processor and even a larger 6 inch display. The phone is expected to be unveiled this September, at the IFA event in Berlin (full details).
GottaBeMobile recently reported that Sony may be gearing up to release its own phablet device. Of course, Sony is currently enjoying strong sales of the Xperia Z, its latest flagship Android phone which has sold over 4 million handsets this year. The website explains that Sony Mobile has scheduled a press conference to take place on the 25th of June in Germany, where it is expected that the new device will be unveiled. Although no details regarding the mystery handset have been revealed, text on the invitations reads ‘are you ready to want more?’. But GottaBeMobile suggests that this may point to Sony releasing a phone with a bigger display than the 5 inch touchscreen of the Xperia Z (Sony Xperia Z latest deals and offers), which would certainly put it in the phablet category.
With Sony's newfound reputation following the success of the Xperia Z, the company will certainly be looking to increase its market share across other niches. The ongoing growth of the phablet niche would certainly represent a great opportunity for the company.
Although no official details about the phone have been released, we expect to hear more in the coming weeks so we will be sure to keep you posted with the latest developments.