Sticking the knife into Apple, Nokia has brought out its own maps app to take on Google Maps and the dismal one that’s available on iPhones. With Nokia’s reputation slowly being rebuilt thanks to the stunning Lumia range, the new Oracle Maps has come at just the right time. No longer are we stuck with only Android and iOS, we now have Windows Phone 8 to contend with.
The new deal with Oracle and Nokia has gone ahead and by improving its mapping process the two firms are aiming for the top. Google Maps took around four years to get to where it is today; many people feel that it’s perfect and iPhone users are bitterly disappointed to not have the option of it pre-loaded into their phones now after Apple and Google’s court cases have pushed the two companies apart.
After Nokia’s rocky financial status in the past few years, and despite buying Navteq for $1.8bn in 2007, the firm is looking to the future. Of course, it might not be able to knock Apple and Samsung off their perches but it is ramping up its location and commerce businesses. With the new collaboration between Oracle and Nokia, the chances of the firms rocking the boat in the Maps industry of the smartphone world is very high indeed.
You just have to look at the deals that have been made by Nokia, striking up partnerships with Amazon, Groupon and Yahoo!, the firm seems to be pushing Google out of the way as those companies dropped the search engine giants in favour of the Finnish firm’s mapping help. This is huge news and hopefully it’s the end of Google’s reign on pretty much everything they turn their hands to. More Microsoft products are being favoured instead of Google at the moment, with Bing being a little more accurate in the search engines and now the maps function has been preferred to Google Maps for many companies, websites and applications.
The collaboration with Oracle isn’t the biggest business decision that Nokia have made in recent times but it does show which direction smartphone makers are heading; and that is the mapping sector.
To see what the new Oracle maps will look like you need to have a Nokia phone and at the moment the new Nokia Lumia 920 is the flagship model. However, we were blown away by the Nokia Lumia 900 so the 920 takes the top model just that extra bit further up the rankings. Sales figures aren’t anywhere close to the Apples and the Samsungs but that doesn’t matter. It’s the progression and the rising back up the ranks that we’re all so proud of Nokia. There was a time when the firm was going to go under but now with the Nokia Lumia 800 and the Lumia 820, as well as the rest of the Lumia range it seems that it’s well and truly fighting fit.
For more information on the Nokia Lumia 920 deals that are available check out Mobile Phone Checker.