Panasonic UK News

Panasonic Reveals Preview and Pre-Order Campaign for the Newly Announced DMC-LX100 Camera

News   •   Sep 16, 2014 12:00 BST

Having just announced the new LUMIX DMC-LX100 camera, Panasonic is pleased to reveal that consumers will have the opportunity to see the camera for the first time this weekend. Panasonic will be conducting previews of the camera at selected stores from Saturday 20th September, just days after the camera’s announcement. Additionally, consumers can pre-order the LX100 from the date of announcement and receive a free retractable lens cap via consumer redemption[1].

The previews will be held at the following stores on the dates detailed below;

Saturday 20th – Sunday 21st September

  • Jessops, 19-21 Churchill House, Churchill Way, Cardiff, CF10 2HH
  • Jessops, 107 Market Street, Manchester, M1 1WN
  • Jessops, 12/14 Clumber Street, Nottingham, NG1 3GA
  • Panasonic Store, Unit 68, North Mall Gallery, Frenchgate Shopping Centre, Doncaster, DN1 1SW
  • Panasonic Store, 44 Trinity Street, Dorchester, DT1 1TT
  • Clifton Cameras, 28 Parsonage St, Dursley, Gloucestershire, GL11 4AA
  • Camarthen Cameras, 1 Parcmaen St, Dyfed, SA31 3DP
  • Cameraworld, 7 Exchange Way, Chelmsford, CM1 1XB
  • Bermingham Cameras, 9 Burgh Quay, Dublin 2, Ireland
  • Camera Solutions, 18 Frodsham St, Chester, Cheshire West and Chester, CH1 3JL
  •  Park Cameras, Burgess Hill, York Road, Victoria Business Park, Burgess Hill, West Sussex, RH15 9TT

Saturday 27th – Sunday 28th September

  • Jessops, Unit 3-5 Buchanan Galleries, Glasgow, Lanarkshire, G2 3GF
  • Jessops, Unit 3, 55 Temple Row, Birmingham, B2 5LS
  • Jessops, Unit 4, The Mall, Cribbs Causeway, Bristol, BS34 5GF
  • Wex Photographic Showroom, Unit B Frenbury Estate, Drayton High Road, Norwich, NR6 5DP
  • Park Cameras, 53-54 Rathbone Place, London, W1T 1JR
  • Wilkinsons, 27, Friargate Walk, St George's Centre, Preston, Lancs, PR1 2NQ
  • Panasonic Store, 11 Imperial Arcade, Brighton, East Sussex, BN1 3EA
  • Panasonic Store, 56 Cornwall St, Plymouth, PL1 1LR
  • Panasonic Store, 88 Above Bar St, Southampton, Hampshire, SO14 7DT
  • Panasonic Store, 60 62 Pinstone Street, Sheffield, S1 2HN
  • Panasonic Store, 2, 111 Vicar Ln, Leeds, West Yorkshire, LS1 6PJ
  • Castle Cameras, 329 Wimborne Road, Bournemouth, BH9 2AD
  • York Camera Mart, 18 Church St, York, North Yorkshire, YO1 8BE
  • Conns Camera, 54 Clarendon St, Dublin 2, Ireland
  • Cambrian Photography, 87-89 Abergele Rd, Colwyn Bay, LL29 7SA

Saturday 4th – Sunday 5th October

  • Jessops, 129-131 Oxford Street, London, W1D 2HU
  • Jessops, 19-21 High Street, Belfast, County Antrim, BT1 2AA
  • Jessops, 11 The Gallery, Meadowhall, Sheffield, S9 1ER
  • Jessops, 3 Castle Square, Basingstoke, Hampshire, RG21 7FH
  • Wex Photographic Showroom, Unit B Frenbury Estate, Drayton High Road, Norwich, NR6 5DP
  • Wilkinsons, 51 Lord Street, Liverpool, Merseyside, L2 6PB
  • Panasonic Store, Unit 7 The Avenue Shopping Centre, 11/21 Commercial Road,
    Bournemouth, BH2 5RP
  • Panasonic Store, 74-78 Piccadilly, Stoke-on-Trent, Staffs, ST1 1EF
  • Clifton Cameras, 28 Parsonage St, Dursley, Gloucestershire, GL11 4AA
  • Camarthen Cameras, 1 Parcmaen St, Dyfed, SA31 3DP
  • JRS Photographic, 42 Scott St, Perth, PH1 5EH
  • Comley Cameras, St Peter's Ave, Cleethorpes, South Humberside, DN35 8HQ
  • Park Cameras, Burgess Hill, York Road, Victoria Business Park, Burgess Hill, West Sussex, RH15 9TT
  • Bass and Bligh, 6 Beulah St, Harrogate, North Yorkshire, HG1 1QQ

Saturday 11th – Sunday 12th October

  • Jessops, 19-21 Churchill House, Churchill Way, Cardiff, CF10 2HH
  • Jessops, 107 Market Street, Manchester, M1 1WN
  • Jessops, 12/14 Clumber Street, Nottingham, NG1 3GA
  • Wex Photographic Showroom, Unit B Frenbury Estate, Drayton High Road, Norwich, NR6 5DP
  • Park Cameras, 53-54 Rathbone Place, London, W1T 1JR
  • Wilkinsons, 27, Friargate Walk, St George's Centre, Preston, Lancs, PR1 2NQ
  • Panasonic Store, Avensys House, Fleming Way, Crawley, RH10 9JY
  • Panasonic Store, 88 Above Bar St, Southampton, Hampshire, SO14 7DT
  • Panasonic Store, Unit 68, North Mall Gallery, Frenchgate Shopping Centre, Doncaster, DN1 1SW
  • Castle Cameras, 329 Wimborne Road, Bournemouth, BH9 2AD
  • York Camera Mart, 18 Church St, York, North Yorkshire, YO1 8BE
  • Cameraworld, 7 Exchange Way, Chelmsford, CM1 1XB
  • Bermingham Cameras, 9 Burgh Quay, Dublin 2, Ireland
  • Camera Solutions, 18 Frodsham St, Chester, Cheshire West and Chester, CH1 3JL

Saturday 18th –Sunday 19th October

  • Jessops, Unit 3, 55 Temple Row, Birmingham, B2 5LS
  • Jessops, Unit 4, The Mall, Cribbs Causeway, Bristol, BS34 5GF
  • Jessops, 11 The Gallery, Meadowhall, Sheffield, S9 1ER
  • Wex Photographic Showroom, Unit B Frenbury Estate, Drayton High Road, Norwich, NR6 5DP
  • Wilkinsons, 51 Lord Street, Liverpool, Merseyside, L2 6PB
  • Clifton Cameras, 28 Parsonage St, Dursley, Gloucestershire, GL11 4AA
  • Camarthen Cameras, 1 Parcmaen St, Dyfed, SA31 3DP
  • Panasonic Store, Unit 68, North Mall Gallery, Frenchgate Shopping Centre, Doncaster, DN1 1SW
  • Comley Cameras, St Peter's Ave, Cleethorpes, South Humberside, DN35 8HQ
  • Bass and Bligh, 6 Beulah St, Harrogate, North Yorkshire, HG1 1QQ
  • Conns Camera, 54 Clarendon St, Dublin 2, Ireland
  • Park Cameras, Burgess Hill, York Road, Victoria Business Park, Burgess Hill, West Sussex, RH15 9TT

Working samples of the camera will be available at each store for users to try, as well as a storeperson on hand to talk through product features and answer any questions.  Offering a unique opportunity to see the new camera before it is released, the preview campaign provides a great opportunity for those considering purchasing the new camera to come and have a look.

In addition to the previews, Panasonic is pleased to announce a pre-order campaign where consumers can redeem a free retractable lens cap worth £29.99 when they purchase a DMC-LX100 camera[2]. Protecting the lens from dust and scratches, this lens cap opens and closes automatically with the extension and retraction of the lens.  Effective from the date of product announcement (15th September) until the 31st October, the free lens cap is claimed by consumer redemption to Panasonic (www.panasonic.co.uk/promotions). 

Panasonic’s new premium compact LX100 camera offers the perfect combination of high picture quality thanks to the 4/3rds sensor, with a host of advanced functions including 4K video, 4K photos and manual control.  Joining Panasonic’s world-renowned LX high-end compact camera series, the LX100 is available to purchase from mid October and is set to be a firm favourite.

-ENDS-

1] The free lens cap will be the same colour as the DMC-FX100 purchased

[2] Consumers purchasing a black camera (DMC-LX100EB-K) will receive a black lens cap ( DMW-LFAC1GUK). For those purchasing a silver camera (DMC-LX100EBS), the lens cap will be silver (DMW-LFAC1GUS).