HTC is rumoured to have sought out the services of actor Robert Downy Jr. for a future ad campaign, promoting the Taiwanese phone makers products such as the HTC One (check out HTC One here). This is according to a report.
The news comes to us courtesy of Bloomberg (check out Bloomberg here). According to the site, “HTC has enlisted actor Robert Downey Jr. for a two-year global marketing deal worth about $12 million to promote the Taiwanese company’s smartphone brand, according to two people with knowledge of the plans.
“Downey will feature in the campaign as himself, not the characters he plays in movies including Iron Man and Sherlock Holmes, and will have final say over creative elements, the people said, declining to be named because the talks aren’t public. The maker of the slim, metal HTC One handset will likely feature Downey in television, print and billboard ads, they said.”
Unfortunately, all HTC said was, “We have nothing to announce today on a new marketing campaign.”
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