Smartphone Owners Love to Upgrade

News   •   Mar 27, 2012 13:00 BST

A YouGov market research survey revealed that smartphone owners in the UK are more likely to upgrade when their contract ends. On last year’s results, the increase was only 6% but it’s still 42% of smartphone owners will make the change. While people may think that smartphone prices are rising, there are still bargains to be had. For example, as iPhone 4 S smartphones are so popular many retailers have a glut of handsets and are willing to sell them off for much lower prices than last year.

Brand new smartphones are always going to be a little pricier when they first hit UK shores, but as we saw with the Samsung Galaxy S and indeed the iPhone 4S, the prices will tumble. This is fantastic news for those smartphone owners that are thinking about trading in their handset and upgrading to a newer, more modern one.

While industry experts are being told to educate consumers on the latest handsets more, as many feel that they aren’t too different to that of their current phone, the movement in smartphone technology changes so rapidly and those that have a one or two-year old phone are way behind in terms of the latest developments in the industry. The best piece of advice that is being given by the telecommunications industry to consumers that are debating whether to upgrade or not is to read the reviews and check the specifications of their potential new phone against their old so they know that they really are upgrading. When it comes to the processor speed, amount of RAM, how many megapixels the camera can deliver and what apps are available, then consumers need to know what their new phone will give them compared to their old.

As we’ve seen from the market research results, 48% of people will stay on with their old mobile phone, but with technology advancing so rapidly such as the latest Near Field Communication (NFC) that allows you to use your smartphone as a credit card in another 18-24 months your phone that is already that old will be deeply out of date. In fact, many experts believe that smartphones only have a shelf-life of 18 months as mobile technologies change so often therefore keeping a smartphone for more than two years might make it obsolete as networks change and app development focuses on the new phones.

As face-to-face mobile phone salespeople adopt a ‘one-size-fits-all’ attitude to sales, the advice that is given to smartphone owners that are looking to upgrade should be to read up about the smartphone they like and read about the usability and watch videos of it in action. They can then make an informed decision on whether to buy it or not. In many cases, consumers opt for the best-looking smartphone that has a wealth of technology and in most cases they will learn quickly of how to use it. As many purchases boil down to price, here at, we have a wide range of clearance iPhone 4S smartphones to choose from as well as many more on various networks.