“Biking has always been a strong passion for the Thule brand”, says Magnus Welander, Thule Group CEO. “We have put together a smart system of products with different bags for different needs, and they will all work just as well on the bike as when they are carried around. The passionate riders featured in the films show what biking is really about and how easy
Thule Pack ‘n Pedal fits with all types of biking needs” he concludes.
US filmmaker and photographer Peter Sutherland (director of acclaimed bike documentary Pedal) portrays the following people in the films:
Salvador “Sal”Barbier, Los Angeles (CA) Skater and BMX collector.
Shows his extensive collection of old school BMX frames which he calls “The Guggenheim of BMX”.
Lucas Brunelle, Edgartown (MA)
Alley cat race photographer.
Rides in beautiful settings and talks about his need for speed.
Nicole Duke, Boulder (CO)
Downhill and cyclo-cross pro.
Explains how her passion for biking has given her another turn in her bike career.
Seth Rosko. NYC (NY)
Skate park and bike builder.
A true NYC hero reveals his bike-centered whereabouts in the city he loves.
Gina Marie Scardino, Brooklyn (NY)
King Kog bike shop owner and drummer.
Gives a unique tour of her legendary shop and takes the family on velodrome afternoon.
Chris Van Dine, Jim Thorpe (PA)
Downhill rider and philanthropist.
Shows one of his second homes in Guatemala, where he rides and contributes to society development at the same time.
The “The Way I Roll” films are available on Thule’s Facebook page and YouTube channel.
Thule Pack ’n Pedal™ follows a long Thule tradition of designing pioneering solutions for an active lifestyle. The brand new and smart bag and carrier system for bikes is the ideal choice for both bike vacations and commuting. Thule Pack ’n Pedal™ is loaded with Thule’s trademark smart solutions – from the groundbreaking bike attachments to the highly innovative bags.
“As always with Thule, we have focused on ease of use, safety and quality. And of course, the well-recognized and stylish Thule design”, says Magnus Welander.
Thule Pack ‘n Pedal™ was launched during Eurobike 2012 in Friedrichshafen, Germany, and will be available in selected independent bike shops in major cities in Europe, North and South America from Q4, 2012. A wider launch in more stores and an extended range with more products will follow in 2013.