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‘Thumbells’ and ‘Fit for 4G’ thumb exercises launched by O2

News   •   Jul 30, 2013 06:33 BST

O2 has launched ‘Thumbells’ and ‘Fit for 4G’ thumb exercises. This means that you will soon get to use 4G smartphones such as the Samsung Galaxy S4 with the network operator.

The network operator announced, “Gadget use is putting the strain on Britain’s thumbs. New research from O2 reveals that over 26 million people in the UK have suffered from thumb pain in the last 5 years. With the average British smartphone owner spending 13 minutes playing games, 24 minutes browsing the web and 15 minutes on social networks a day, the thumb is taking a battering.

“To tackle the problem O2 is piloting ‘Thumbells’ – a fitness weight designed to strengthen the thumb and fingers. They’ve also teamed up with BMI Healthcare to create a fitness regime to compliment the Thumbells that will get O2 customers fit for 4G, ahead of the company’s 4G launch this Summer.

“The Thumbells, exclusively designed for O2, are being trialled by staff to ensure their thumbs are ready for 4G. The company will also be making a Thumbell available to customers on their twitter account.”

BMI Healthcare Upper Limb Services Manager, Nicola Goldsmith, said, “The thumb is being used more than ever for rapid, fine movements. We are seeing gadget related injuries increasing and it’s time we gave our digits a helping hand. The Thumbells provide a fun way for getting us to focus on thumb protection and the O2 ‘fit for 4G’ video class and top tips will hopefully help you to prepare your thumbs for the speed of 4G.”

She added, “I can only see thumb use and the levels of thumb injuries increasing. We tone, train and maintain most of our muscles but why not the thumb? Let’s prevent rather than mend and look after our most precious limb.”

O2 UK General Manager Devices, David Johnson, said, “We know our customers are using their thumbs more than ever. Data use is experiencing exponential growth and with 4G just around the corner, we want to make sure our customers are ready to make the most of what 4G will offer them. Whether it’s choosing tracks to listening to, scrolling through videos or playing mobile games We’re all using our thumbs to interact with the technological revolution, and as such it’s important we keep our most precious digits healthy.”

Will you be working out your thumbs? Let us know through a comment below.

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