Two supposedly new phones have been canceled by Blackberry. The Canadian phone maker has also canceled its annual conference Blackberry LIVE.
The Wall Street Journal reports about the canceled phones, “In the filing with the U.S. Securities and Exchange Commission, which detailed the weak sales of its current crop of phones, BlackBerry said it made the decision to “cancel plans to launch two devices to mitigate the identified inventory risk.” The Waterloo, Ontario-based company wrote off nearly $1 billion in unsold phone inventory in the fiscal second quarter and another $1.6 billion in the third quarter.
“Those canceled phones, according to a person familiar with the matter, were internally code-named Café and Kopi, and were low-cost phones aimed at emerging markets. The timing of the launch of the phones was unclear.”
On Blackberry’s official blog, Inside BlackBerry blogs Editor-in-Chief, Donny Halliwell, wrote:
BlackBerry events have always been purpose-driven, designed to help get your hands on new products, get familiar with our services, to learn about our future plans and roadmaps, and to demonstrate the powerful capabilities of BlackBerry platforms. Over the past decade, we’ve held a wide range of events to achieve these goals, ranging from niche industry trade shows all the way up to major conferences like the BlackBerry Jam developer conference series and BlackBerry Live.
We’ve taken a look at how to best meet our goals with BlackBerry events, and today we’re announcing that we will not be hosting a BlackBerry Live conference in 2014.
Instead, we’re planning to continue with an engaging lineup of smaller, targeted events taking place all around the world over the next 12 months. These events are designed with a greater focus on the specific business, developer, and partner audiences, and will allow you to get the most out of your attendance.
First introduced as the Wireless Enterprise Symposium (WES) in 2002 and most recently as BlackBerry Live, we held 12 fantastic events. Beginning as an enterprise-centric industry event, the conference grew to cover all aspects of BlackBerry and serve all audiences – one of the reasons that we’ll be focusing our efforts to a greater degree moving forward.
We want to take this opportunity to celebrate BlackBerry Live and all of the amazing memories that we have, as well as collecting a few of yours. Share your favorite experience from the last decade of BlackBerry Live events in the comments below, or tweet them to @BlackBerry4Biz.
You can also check out the BlackBerry Live web site at www.blackberrylive.com for a look at some of the incredible conference moments over the years. We’ll all miss BlackBerry Live, but we’ll certainly be seeing you soon!
What do you make of these cancelations by Blackberry? Do you think it’s for the better or worse? Drop a comment below.