Phones Limited

‘You can’t sell a phone without the apps,’ says Nokia

News   •   Jul 30, 2013 06:10 BST

Nokia has focused on launching more and more Windows Phone handsets like the Lumia 925, Lumia 1020, and Lumia 625. However, it says that “you can’t sell a phone without the apps.”

In an interview with IBTimes, Bryan Biniak, Nokia vice president, said, “To give you a reason to switch, I need to make sure the apps that you care about on your device are not only on our phones, but are better. I also need to provide you unique experiences that you can't get on your other devices.”

Biniak added, “We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that’s not there that's a missed opportunity of a sale.

“We are trying to evolve the cultural thinking [at Microsoft] to say ‘time is of the essence.’ Waiting until the end of your fiscal year when you need to close your targets, doesn’t do us any good when I have phones to sell today.”

He notes, “People rely on applications for their day-to-day life and if you don’t have something which I use in my day-to-day life I’m not going to switch [operating systems] because I don’t want to compromise the way I live my life just to switch to a phone.

“It's not just about the hardware, it’s about the tools that are on the hardware. You can’t sell a phone without the apps, you just can’t.”

He ends the interview by saying, “As a company we don’t want to rely on somebody else and sit and wait for them to get it right.”

Do you own a Windows Phone device? Do you feel the platform lacks apps? Share your thoughts through a comment.

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