These Payment Trends are About to Hit us – by 2020 at the Latest

Blog posts   •   Oct 13, 2017 08:46 BST

NIMIRUM Expert J.J. v. Wingerden explains some of the most interesting trends that are currently happening in payment, describing the current German market as well as practical developments.

From Hunger to Obesity: The Challenge to Address all Forms of Malnutrition

Blog posts   •   Jan 24, 2017 17:25 GMT

The Future of Food: The Quest for Sustainable Food Systems in the 21st Century

Blog posts   •   Jan 16, 2017 14:30 GMT

Food Systems – the pathways through which food travels from farmers’ fields to consumers’ forks – are about to change fundamentally in response to multiple environmental and socio-economic pressures. Sustainable food expert Dr Stefan Jungcurt at Research Provider, NIMIRUM, outlines key facts and presents an outlook on future debates around food production and delivery.

Nimirum Announcement of 100% Turnover Growth for 2016 Proof that “Truth has a Future”

Press Releases   •   Dec 15, 2016 12:47 GMT

Research firm Nimirum announces 100% turnover growth. “In post-truth times, our clients need reliable facts more than ever,” says Christophe Fricker, Managing Partner. Client survey reveals that obtaining secure information is the main motivation for outsourcing research projects.

Data got “Pussy” wrong but it has not died – yet

Blog posts   •   Nov 10, 2016 11:42 GMT

All over the world, the failure of pollsters to predict Donald Trump's election victory is being scrutinised. The problem goes beyond methodology: we need new questions, new ways of interpreting data, and a new narrative.

The Ugly Face of Marketing Testimonials – 7 Things to Consider when Using Celebrities in Marketing

Blog posts   •   May 24, 2016 07:00 BST

Celebrity endorsements have become popular in marketing and advertising, often enabling retailers to reach out to new target groups. How do you choose the right person to appear on your marketing materials? Here's a helpful guide in 7 steps.

„Open discussions missing from Chinese journalistic texts”

Blog posts   •   Apr 14, 2016 06:05 BST

Getting information about the Chinese market is one thing. The real issue is knowing what to do with it. We interviewed Oliver Pöttgen, expert researcher with a focus on the Chinese media, entertainment, and Internet landscape, about how research on China compares to the analysis of other countries.

Transcreating Yourself

News   •   Apr 01, 2016 10:00 BST

Transcreation, creating texts and strategies from an already existing text in another language, is a service we usually offer our clients. Now we had to do it with our very own website. Our managing partner Dr. Christophe Fricker about the challenges behind - now launched!

"Shitstorms sind oft Teil einer größeren Krise"

Blog posts   •   Apr 01, 2016 09:57 BST

Shitstorms beschäftigen Unternehmen, Agenturen und Kunden. Dr. Christian Salzborn hat die erste Dissertation zu diesem Thema geschrieben. Im Interview mit NIMIRUM rät er: Shitstorms ernst nehmen, analysieren -- und Gegenmaßnahmen breit anlegen.

​Claim Check-up: Nimirum launches first digital tool // The knowledge service specialist digitises cultural check of advertising slogans and claims

Press Releases   •   Jun 09, 2017 08:47 BST

Contacts 1 contact

  • Press Contact
  • Managing Partner
  • +49 (341) 580 629 44
Dr. Christophe Fricker puts research in touch with industry – and vice versa! At NIMIRUM, he creates structures for collaborative research.... Show more


NIMIRUM -- Research Tailored to Your Ambitions

NIMIRUM is the knowledge service specialist for companies, agencies, institutions and business consultancies. Some 350 expert researchers from 65 countries provide advice and information tailored to client questions about markets, industries and cultures.

As a full-service knowledge provider, we take care of the complete research project management process from initial briefing to a recommended action plan, delivered in the client’s desired format. In consultations and workshops, we also show you how research and insights can be used as part of your everyday work.

Our clients include many leading players in the global communications industry, who benefit from our research services during pitches, in preparation of product launches and during internationalisation. Our teams of experts have helped many companies to raise their profile and increase revenues, by providing accurate and in-depth market information.