Press release -

Leading beauty innovations and insights to be revealed at Natural Products Scandinavia 2018

With the full seminar line-up now confirmed, Natural Products Scandinavia will provide unmissable insights from expert speakers and the very best green beauty innovations, when doors open at MalmöMässan on 14-15 November.

Renowned for attracting leading brand ambassadors and pioneers of the Nordic beauty sector, big names like Natrue, AllergyCertified, Naturligt Snygg, Tree of Brands, Kosmetikk Magasinet and NOC Sweden are all preparing to reveal exciting new consumer research, trends, tips and inspiration on a range of hot topics affecting the industry today.

Upcoming trends

In the Natural Beauty Theatre (now even bigger for 2018) Henrik Olteng, founder of NOC Sweden, will be covering the market development for the natural and organic cosmetics industry, summing up what is going on in the Scandinavian market (and particularly the Swedish market) based on a quantitative data survey conducted in 2018. In addition, he’ll be introducing NOC Sweden and the Organic Beauty Awards and how these can contribute to market growth.

“Anybody with an interest in the business of natural organic beauty in Scandinavia, Sweden in particular, should be able to gain at least a few insights as to what is happening in the market – in retail, with brands and the general development,” says Henrik Olteng.

Emma Bergqvist, founder of Tree of Brands, will also be talking about upcoming trends and what is important when entering the Nordic market, whilst highlighting the development of beauty both when it comes to ingredients and science but also a financial point of view.

Kristine Rødland, editor-in-chief of Norway’s leading beauty trade magazine Kosmetikk, will return to the stage with her favourite products from the show floor combined with insight on the latest beauty trends.

Plastics & natural cosmetics

As plastic waste in cosmetics becomes more of a pertinent issue, Dr. Hana Mušinović, regulatory and scientific officer at Natrue, will be providing an overview of plastics used in cosmetic products and packaging, focusing on existing global regulation and necessary considerations for safety and sustainability.

“This show is a great occasion to bring together different natural products suppliers and consumers as well as industry experts who are all passionate about making our society more sustainable,” says Dr. Hana Mušinović.

“Plastics have revolutionized our societies ever since entering our markets. Now they are revolutionizing them again, as both legislators and the industry try to search for their more sustainable alternatives. We are witnessing the rise of conscious consumerism where consumers demand to know more not only about ingredients and efficacy of the products they use, but more about their environmental impact. This talk will try to give answers to one of the major concerns of every conscious consumer, plastics usage and its control for both inside and outside our everyday products,” she says.

Tips and tricks

If industry professionals are looking for invaluable business tips and advice, Hannah Sjostrom, speaker and founder of the online green beauty shop Naturligt Snygg, has this covered. She’ll be providing tips on the ‘art of communication’ for brands looking to make themselves heard and will discuss what kind of stories should be told in order to make customers invest in natural beauty products.

As well as this, Ewa Daniél, toxicologist and co-founder of AllergyCertified will be providing her top tips on how to avoid skin allergies, and in another session, will be highlighting what’s fact and what’s fiction when it comes to ‘label claims’.

For the full seminar line-up and timings, please visit www.naturalproductsscandinavia.com/education/natural-beauty-theatre.

Next wave of beauty innovations

With just over 60 brands in the Natural Beauty section – from new formulations to pioneering ‘hero’ products – there’s plenty for retailers looking to stay on-trend in an ever-evolving market.

Hannah Sjostrom comments: “Influences from outside Europe have dominated for a while, but now the super local, super minimalist and locally grown with a small carbon footprint is really interesting for the customers. Across the show floor, I'll be looking for effective facial care that offers facial masks, double cleansing-products and mists; trends from K-Beauty that are still growing. And of course, modern and fab essentials oils that does not speak new age.”

Tree of Brands (cosmetics), Uoga Uoga (mineral makeup), Aqua Oleum (essential oils, holistic beauty), Donna Taponero (natural creams and oils), Shefaa (soap), Glacial Bay Organic Clay, Flax (olive & aloe cosmetics), Laurus Nobilis Hellenic (soaps, salves, bath salts), Kytio Natural Habits (natural deodorants and serums), Jalue Skincare, Chi Natural Life (oils), OhMySkin (skincare) Eco Tan and Flow Cosmetics (vegan beauty, shampoo soaps) are just a few of the ’trend-setting’ brands making their debut at the show.

And returning names like Zoya Goes Pretty (balms), Optiat (scrubs), Bruns Products (haircare), Beauty Supply ApS (salon supplies), BIOK Laboratorija (face, body, haircare), and Loelle Organic Beauty (face and body oils) are presenting their pioneering products once again at the show.

To view the current exhibitor list, please visit: www.naturalproductsscandinavia.com/exhibitor-list.

Register for a free trade pass

Natural Products Scandinavia and the Nordic Organic Food Fair will return to Malmö, Sweden, on Wednesday and Thursday 14-15 November. For more information and to register for a free trade ticket, please visit www.naturalproductsscandinavia.com or www.nordicorganicfoodfair.com (direct link: www.eventdata.co.uk/Forms/Default.aspx?FormRef=NPSB8Visitor&TrackingCode=NPUK429).

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Media enquiries & press pass requests to:

Please apply for press accreditation here: www.eventdata.co.uk/Forms/Default.aspx?FormRef=NPSB8Press

Sharna Waid, PR Manager
t: +44 (0)1273 645144
e: swaid@divcom.co.uk
Website: www.divcom.co.uk
Twitter: www.twitter.com/DiversifiedUK

Exhibitor enquiries to:

Fiona Allen, Portfolio Director
t: +44 (0)1273 645124
e: fallen@divcom.co.uk
Website: www.naturalproductsscandinavia.com
Twitter: www.twitter.com/NPScandinavia
Facebook: www.facebook.com/NaturalProductsScandinavia
LinkedIn: www.linkedin.com/groups/4499812

Scandinavia office:

Lars Larsson, Nordic Manager
Nordenskiöldsgatan 13, S - 211 19 Malmö, Sweden
t: +46 702 661170
e: llarsson@divcom.co.uk

Topics

  • Gastronomy

Notes:

In 2017, Natural Products Scandinavia and the Nordic Organic Food Fair were shortlisted for Best Overseas Tradeshow Exhibition over 2,000sq.m at the UK’s Association of Event Organisers’ annual Excellence Awards. It was also a finalist in the Best International Launch category at the UK’s Exhibition News Awards in 2014.

Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, Nailsworth and London. Diversified UK’s portfolio includes Natural & Organic Products Europe; GO! Organic Festival (new for 2018); Natural Products Scandinavia & Nordic Organic Food Fair in Malmö, Sweden; Natural Products News; Natural Products Global; Natural & Organic Awards; Casual Dining; Casual Dining Restaurant & Pub Awards; lunch!; Commercial Kitchen; British Tourism & Travel Show; SITS – The Service Desk & IT Support Show; Accountex; Accountex Summit North; GEO Business; Ocean Business; MARELEC Marine Electromagnetics conference; Euro Bus Expo; Coach & Bus UK; and London Design Fair. For more information, visit: www.divcom.co.uk.

Diversified UK is part of Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 14 industries including: food and beverage, healthcare, natural and organic, business management and technology. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information, visit: www.divcom.com.

Contacts

Sharna Waid

Press contact PR & Content Manager +44 (0)1273 645134