With the full seminar programme now confirmed, Nordic Organic Food Fair – taking place in Malmö, Sweden, on 16-17 November – will feature exclusive sessions from Plantagon, Organic Denmark, KRAV, Coop Sweden, Scandinavian Organics, Södertälje Municipality, Too Good To Go, EkoMatCentrum, GRØD, The Swedish Food Federation (Livsmedelsföretagen), Ekoweb, and Organic Sweden.
As sales of organic food and drink are still on the rise across the Nordic region, Nordic Organic Food Fair – the region’s only dedicated trade show for organic food and drink – is an exciting proposition for thousands of visiting retailers and foodservice professionals looking to keep up-to-date with all the latest products, trends and exclusive insights.
Leading industry speakers will cover a range of topics from urban food production, agriculture, food waste, organic food consumption, and insights of the latest organic market trends and reports.
Full session timings are available at www.nordicorganicexpo.com/education/organic-theatre.
Notable highlights include:
Paving the way for organic growth
Denmark is known throughout the world as the market leader for organic food. Using industry case studies Helene Birk, international marketing director for Organic Denmark, will outline some examples from the sector about what lies behind this success on both the national market and the export market of Danish organic products. Known for supporting suppliers and producers with insights into consumer profiles, she will be sharing her knowledge on these organic archetypes in the Danish and Swedish market.
Feeding the City
With the changing market conditions and a growing interest in the impact of climate change, sustainability initiatives have never been more key. Sepehr Mousavi, sustainability strategist and standardisation expert at Plantagon, will be delivering the first session on 16 November about sustainable urban food production. He will explain how a ‘viable solution must produce the maximum volume of food on a minimum land area, whilst using minimal resources and generating minimum waste’.
Den ekologiska Konsumenten
Charlotte Bladh André, strategist and president of Organic Sweden, will explain new insights about relevant target audiences (with the help of different segmentation models) for people working with organic and sustainably produced alternatives. André specialises in everything from green marketing to corporate responsibility and brand strategy to corporate communications, but her true passion lies convincing the sceptics of the world about the power of organic. This session will be in Swedish.
The Swedish Organic Market
What has happened in 2016 so far? Editor and founder of Ekoweb, Cecilia Ryegård will be discussing how the Swedish organic market has developed over the years (up to the present day), including the structures, what sells and who sells. She has over six years’ experience in reporting on the organic market in Sweden, and will be sharing these exclusive insights at the show.
The Organic Revolution
Known for putting sustainability at the top of the agenda, with the launch of the ‘Sustainability Manifesto’, Marie Söderqvist, CEO of Livsmedelsföretagen (The Swedish Food Federation), will be speaking about The Organic Revolution, with a specific focus on the importance, relevance and influence organic production has in the food sector.
GRØD – redefining porridge
On the show’s second day, entrepreneur Lasse Skønning Anderson will be talking about how he turned a simple idea (that no one believed in) into a successful business venture. Anderson opened the world’s first porridge bar in the heart of Copenhagen in Denmark. The goal was simple: redefine porridge, and to show the world that porridge can be delicious, delicate and versatile. Fast forward a few years and now GRØD includes take-away products, breakfast foods, cookbooks, and more.
Creative Raw Food Workshops
“People eat with their eyes, and you will get much more PR, through social networks, by creating visually appealing dishes,” says raw chef Viktor Ingemarsson, who will be hosting a creative workshop on raw food decoration and the setup of buffets in both the Natural Theatre and Organic Theatre.
When running his award winning restaurant Jos Bar, Ingmarsson claims the presentation and ‘landscapes [of his] imagination’ were key to its success. His live workshops will focus on raw, vegan and gluten free recipes, and the invaluable tools needed in an organic kitchen.
“I hold a strong vision for the future and I am really passionate about the organic world getting a greater foothold in our society. Healthy food should not be difficult or taste strange. It should be magical and taste fantastic,” he says.
Helping to promote sustainable food consumption in schools, Mimi Dekker and Eva Fröman, founders of EkoMatCentrum (and winners of the 2015 Organic Lifetime Achievement Award from Natural & Organic Awards Scandinavia), will be talking about their ‘Little League Organic Food’ (Lilla Ekomatsligan) initiative. Designed to reward schools for choosing organic food, last year 137 schools were offering 25% of organic food in their kitchens. They’ll be revealing this year’s results at the show.
Food Waste in public kitchens, retail, restaurants and manufacturing
Unlike many other countries, more than 99% of Sweden’s household waste is recycled in various ways. As Scandinavia paves the way in waste management and biodegradable packaging innovations, food waste in public kitchens is high on the agenda at the show. This new feature area will showcase speakers from KRAV, Södertälje Municipality, Scandinavian Organics, Too Good To Go, and Coop Sweden, who are helping to promote and inspire sustainable use of food across supply chains and industries.
For full timings, visit www.nordicorganicexpo.com/seminar/foodwaste.
Nordic Organic Chef Competitions
Nordic Organic Food Fair will host the finals of the Nordic region’s only organic chef competitions: Nordic Organic Chef of the Year and two national finals for Sweden’s Organic Chef and Sweden’s Young Organic Chef. Organised by Föreningen Ekokockar (Organic Chef Association), regional finals were held in the Spring for the young organic chefs, and they will be competing on Wednesday 16 November along with the Swedish finals.
For full timings visit: www.nordicorganicexpo.com/chef-competition.
Register for a free trade ticket
Nordic Organic Food Fair, co-located with Natural Products Scandinavia, will return to Malmö, Sweden, on 16-17 November (new mid-week dates).
For more information and to register, please visit www.nordicorganicexpo.com and quote priority code NFUK115 (direct link: https://registration.n200.com/survey/2owh6szsp5ab6?actioncode=NFUK115).
Media enquiries & press pass requests to:
Emma-Louise Jones, Head of PR
Editorial representatives of relevant trade and consumer media (including freelancers) are invited to apply for press passes to Nordic Organic Food Fair via email to firstname.lastname@example.org (please note, additional details may be requested to verify journalistic activity and all press passes are issued at the management’s discretion).
t: +44 (0)1273 645134
Sharna Waid, PR Executive
t: +44 (0)1273 645144
Exhibitor enquiries to:
Anne Seeberg, Event Director
t: +44 (0)1273 645124
Lars Larsson, Nordic Manager
Nordenskiöldsgatan 13, S - 211 19 Malmö, Sweden
t: +46 702 661170
In 2014, Nordic Organic Food Fair was shortlisted for Best Tradeshow Exhibition (UK & International) under 2,000sq.m at the UK’s Association of Event Organisers’ annual Excellence Awards. It was also a finalist in the Best International Launch category at the UK’s Exhibition News Awards.
In 2013, Natural Products Scandinavia won Best International Launch at the UK’s Exhibition News Awards. It was also finalist in the Best Trade Launch Show category at the UK’s Association of Event Organisers’ annual Excellence Awards.
High resolution photographs are available upon request:
Diversified Communications UK (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, and Nailsworth. Diversified UK’s portfolio includes Nordic Organic Food Fair in Malmö, Sweden (co-located with Natural Products Scandinavia); Natural Food Show at Natural & Organic Products Europe (London); Natural & Organic Awards; Natural Products News; lunch!; Casual Dining; Casual Dining Restaurant & Pub Awards; and Commercial Kitchen. For more information, visit: www.divcom.co.uk.
Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face-to-face events, digital and print publications and television stations. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management. Based in Portland, Maine, USA, Diversified employs over 850 staff, across eight divisions in seven countries. For more information, visit: www.divcom.com.