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Scandinavia’s leading sustainable trade event launches Naked Drinks Scandinavia

Press release   •   Jul 24, 2019 16:28 BST

From biodynamic wines to organic spirits and vegan beers, the increasingly important ethical drinks sector is flourishing in the Nordic region.

Buyers and decision makers looking to refresh their drinks menus with more versatile, sustainable choices can discover the best of these at the highly anticipated Naked Drinks Scandinavia. Taking place at MalmöMässan in Sweden on 13-14 November, this new feature area forms an integral part of the Nordic Organic Food Fair and Eco Life Scandinavia Scandinavia’s leading trade event for organic food, drink and sustainable products.

A crucial revenue stream

According to IWRS Drinks Market Analysis, the surge in conscious consumerism in Scandinavia has been driving the ethical drinks market forward. In Finland and Denmark, organic wines make up almost 5% of the wine consumed. In Norway that rises to more than 10%, and in Sweden more than a fifth of wine sold in the country last year was classified as organic[1].

More specifically, Wine Intelligence’s most recent publication suggests that younger consumers globally are the key demographic that present the most opportunity in this category[2], reporting that ‘young wine drinkers are not only more likely to purchase alternative wines such as organic, Fairtrade or sustainable compared with older drinkers, but are also more willing, in general, to pay a premium price for it in the off- and on-trade.’

Thousands of visiting buyers, importers, HORECA professionals, wholesalers and distributors looking to take advantage of this rapidly growing sector can see and sample standout varietals, blends and flavours from Italy, UK, Austria, Greece, Spain, and Sweden.

Exhibitors so far include Sunnenmulde (organic wine), Fatty’s Organic Gin, Weingut Buchmayer (natural wine), Postumia Vini SRL, Poggio Al Gello (organic wine), Wein von Ploder Rosenberg (Biodynamic wine), Tenuta Planitia (organic wine), Moe OÜ (organic spirits), and more yet to be confirmed.

For more information, please visit www.nordicorganicexpo.com/naked-drinks.

Free registration is now open

Eco Life Scandinavia and the Nordic Organic Food Fair – the Nordic region’s biggest trade shows for natural and organic food and drink, health, beauty and eco-living, will return to MalmöMässan, Sweden, on Wednesday and Thursday 13-14 November.

For more information and to register for a free trade ticket, please visit www.ecolifeshow.com or www.nordicorganicfoodfair.com and use priority code PR123.

(direct link: https://eventdata.uk/Forms/Form.aspx?FormRef=EcoB9Visitor&TrackingCode=PR123)

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Media enquiries & press passes to:

Apply for press passes here: www.eventdata.uk/Press/EcoLife_NordicOrganicFoodFair2019.aspx
Sharna Waid, PR Manager
t: +44 (0)1273 645144
e: swaid@divcom.co.uk
Website: www.divcom.co.ukTwitter: www.twitter.com/DiversifiedUK

Exhibitor enquiries to:

Melina Viking, Event Manger
t: +44 (0)1273 645141
e: mviking@divcom.co.uk
Website: www.ecolifeshow.com and www.nordicorganicexpo.com
Twitter: www.twitter.com/EcoLifeScandi& www.twitter.com/NordicOrganic
LinkedIn: www.linkedin.com/showcase/ecolifeshow

Notes:

High resolution photographs and logos are available to download here: www.ecolifeshow.com/press-releases/show-news.

Diversified Communications UK (Diversified UK) is a fast-growing trade event organiser and publisher based in Brighton, Peterborough, Nailsworth and London. Diversified UK’s natural and organic portfolio includes Eco Life Scandinavia in Malmö, Sweden; Nordic Organic Food Fair in Malmö, Sweden; Eco Living Iberia in Madrid, Spain (new for 2019); Organic Food Iberia in Madrid, Spain (new for 2019); Natural & Organic Products Europe; Natural and Organic Awards; Natural Products News; and NaturalProductsGlobal.com. For more information, visit: www.divcom.co.uk.

Diversified UK is part of Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 15 industries including: food and beverage, healthcare, natural and organic, business management and technology. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information, visit: www.divcom.com.

[1]Source: https://www.theiwsr.com/news-and-comment-global-still-wine-trends-to-watch/

[2]Source: https://www.wineintelligence.com/press-releases/press-release-rise-of-ethical-consumerism-causing-an-increase-in-awareness-of-the-alternative-wine-category-especially-organic-wine/

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