Nucleus reports latest mobile browsing and booking trends in the travel industry

Press releases   •   Jul 29, 2014 11:23 BST

• Mobile rises to 43% of all website traffic in June 2014 • Luxury sites outpace mainstream – top site sees 55.4% mobile share • Smartphone browsing growing faster than tablets • Smartphone bookings up 198% year-on-year, compared to PC’s +15% and tablets +17% • Apple retains dominant position with 77.9% OS share and 87.8% of bookings • Android continues to nibble at iOS, with 19.63% share

Can Android arrest Apple’s dominance of the mobile web?

Press releases   •   Jul 09, 2013 10:08 BST

As mobile devices grab almost a third of all travel website traffic in June 2013, Android gains share but continues to underperform… Today, July 9th, Nucleus, the UK brand and digital consultancy, reported its 5th wave of research into the growth of mobile website browsing in the travel industry and key findings show mobile browsing growing to 32% of all traffic with year-on-year growth of 56%.

CV Travel goes smartphone-friendly as mobile web browsing exceeds 30%

Press releases   •   Jul 08, 2013 11:37 BST

Dramatic changes in user behaviour have influenced CV Travel’s new website, designed by digital specialists, Nucleus. With mobile devices soon to challenge PCs as the favourite way to browse the web, top villa holiday company CV Travel chose a mobile-first strategy for its new website, as recommended by Nucleus.


Press releases   •   Jun 27, 2013 14:15 BST

Taipei, Taiwan – June 27, 2013 - Luxury hotel group Regent Hotels & Resorts is pleased to announce the launch of a smartphone version of its global website. The new responsive mobile site was designed and developed by London-based brand and digital agency, Nucleus.

Qineticare plans to transform personal health horizons - with a little help from Nucleus

Press releases   •   May 20, 2013 15:49 BST

An innovative new concept in healthcare has launched in Hong Kong. Qineticare, pronounced ‘Chi-net-i-care’ as in ‘Qi’ the Chinese concept of life energy and balance, offers its members a pro-active 24/7 family health office to ensure wellbeing, peace of mind and access to the finest medical care. Brand name, identity and website have been created by London-based brand consultancy, Nucleus.

Hallmark IP re-brands as Nucleus-ip

Press releases   •   May 01, 2013 09:15 BST

From today, 1st May 2013, Hallmark IP becomes Nucleus-ip to reflect an increasing level of collaboration between this long established trade mark attorney firm and its brand consultancy parent, as they integrate IP and brand services to deliver Nucleus’ Brand + Digital + IP value proposition.

Nucleus acquired Hallmark IP in 2005 from an association of fmcg corporations, which included Nestle, Heinz, Cadbury’s, Intercontinental Hotels and PZ Cussons. Prior to 2003 Hallmark IP had operated under the Trade Mark Owners Association name (TMOA), ever since it was founded as an association of trade mark owners in 1886 – making it one of the first firms of trade mark attorneys in the world.

Nucleus-ip will continue to manage many of these past members’ intellectual property rights along with more recent clients and many of Nucleus’ brand and digital clients. As one of the few London-based IP attorneys specialising in trade marks, Nucleus-ip provides worldwide trade mark search, registration and enforcement services alongside advice on copyright, design rights and trade mark watching services.

Together, the Nucleus group now delivers its uniquely integrated brand naming, trade mark registration, brand identity, digital and IP protection service worldwide, under a single brand. It also offers brand valuation and brand asset management advice.

Peter Matthews, Nucleus group CEO commented “Nucleus is unique in integrating a Brand + Digital + IP service, which enables us to deliver new brand and product names and brand proposition projects quickly, seamlessly and cost effectively. This reduces risk and cost by ensuring all the brand names we create are available, registerable and can be protected in all the markets and media our clients operate in.”

For more information, please visit and 

About Nucleus

Nucleus is the world’s first brand, digital and intellectual property consultancy. Founded in 1979, this independent consultancy specialises in the luxury, travel and financial services sectors.

Nucleus was the first brand consultant to create an integrated brand and digital consultancy in 1995 and remains committed to bringing brand experiences to life across all media and all customer touchpoints. Nucleus is also recognized for practicing what it preaches by backing its own ventures, including Luxury Explorer ‘The World Atlas of Luxury Travel’ and sQuid, a next generation small payments and loyalty system.

Nucleus acquired Hallmark IP in 2005, as part of its acquisition of the Trade Mark Owners’ Association and has since integrated the two consultancies' service offerings around brand naming and protection.

Nucleus is also at the forefront of mobile web design nucleus has published several provoking thought-pieces on the subject, which can be read at

Current Nucleus clients include: Amanresorts, Corinthia Hotels & Resorts, Folli Follie, Hilton Hotels, HSBC, Intercontinental Hotels Group, P&O Cruises, PZ Cussons, Regent Hotels, Rothschild, sQuid, Toyota and Williams Lea.



Contact details for further information


Ella Matthews 

tel: +44 (0)20 8398 9133

From today, 1st May 2013, Hallmark IP becomes Nucleus-ip to reflect an increasing level of collaboration between this long established trade mark attorney firm and its brand consultancy parent, as they integrate IP and brand services to deliver Nucleus’ Brand + Digital + IP value proposition.

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Mobile web browsing leaps to 27.1% of all travel website traffic in latest Nucleus survey...

Press releases   •   Feb 19, 2013 10:55 GMT

Nucleus, the UK brand and digital consultancy, reports its 4th wave of research into the growth of mobile web browsing. Key findings include: Mobile browsing leaps to 27.1% of all traffic in the survey iPad drives iOS to an all time high, with 88.3% share of mobile browsing Android devices still failing to grow web browsing share Luxury websites average more than 30% mobile traffic

Remarkable Royal Wedding website traffic fails to ruffle The Goring

Press releases   •   May 05, 2011 16:10 BST

The Goring Hotel’s high profile association with the Middleton Family and the Royal Wedding saw its website traffic spike 19,000%* last Friday; yet, like the Hotel and its efficient staff, it never lost its cool under intense media pressure.

Corinthia Hotels sees new website bookings soar 273% in 2011

Press releases   •   Feb 02, 2011 15:27 GMT

Corinthia’s new websites, designed and developed by Nucleus, have delivered a dramatic increase in online bookings, up 273% year-on-year during January 2011.

Nucleus unveils Ballyfin; probably Europe’s finest country house hotel

Press releases   •   Jan 19, 2011 09:07 GMT

Long admired as the most lavish Regency mansion in Ireland, Ballyfin re-opens in May 2011 as an exclusive country house hotel. Today, Ballyfin’s new brand identity and website, designed by UK design and digital consultants, Nucleus, provide a glimpse of the exceptional hospitality soon to be on offer:

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About Nucleus

Transforming brand horizons

Nucleus is a brand-led consultancy with a difference. Not only do we create and capture value for our consulting clients, we also practise what we preach: combining our brand, technology and intellectual property know-how in unconventional risk-reward relationships; or backing our ideas by launching our own ventures.

Today, our Nucleus of expert business, brand, technical and IP consultants work together with a careful selection of like-minded clients on challenging projects that will make a difference to them and to us, while also demonstrating through our own ventures that we really know what we are talking about.


  • Nucleus
  • John Loftus House, Summer Road
  • Surrey KT7 0QQ United Kingdom