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Thomas Cook paid the price for losing its spirit of innovation

Thomas Cook paid the price for losing its spirit of innovation

Blog posts   •   Oct 03, 2019 15:16 BST

The brand underestimated the consequences of digital and allowed its heritage to blur its vision of the future, says Nucleus founder and chief executive Peter Matthews

Why brand repositioning is hard

Blog posts   •   Jul 08, 2019 15:01 BST

BigTech, led by Amazon, are hurting retail brands and middle-market brands in particular, especially those that have not invested to understand their customers or deliver frictionless user experiences...