Personalisation is crucial to banking success, say leading executives in One Connected Community’s (OCC) newly published whitepaper on data and customer-centricity
Press Releases • Jun 16, 2017 12:09 BST
HSBC, Santander, Monzo and Starling agree that trust and personalisation are key to banking success, in One Connected Community’s (OCC) recent whitepaper, “Know Your Customer. Solve Their Problems.” With serving the customer front-of-mind, OCC speaks to 14 banks to find out how they’re using data and technology to strengthen the customer relationship - with some surprising findings.