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Panasonic : An exciting new partnership with the National Trust

Press Release   •  Oct 01, 2013 12:00 BST

To support the launch of the new DMC-FZ72 and the existing DMC-FZ200 Lumix cameras, Panasonic will be rewarding every customer who purchases one of these two models with a complimentary membership to the National Trust. This promotion, available nationally through all major retailers and independents, is a high value reward which will appeal to many people who love to take stunning photographs in wonderful locations.

The new Lumix FZ72 boasts industry leading 60x optical zoom* with focal length ranging from 20mm ultra wide angle to 1200mm ultra high zoom. The model features improved power O.I.S, light speed auto focus, 9 Frames per Second High Speed Burst Shooting and a new improved windshield microphone – plus much more.

The Lumix FZ200, recently awarded best bridge camera of the year**, features an F2.8 continuous lens, 12.1 megapixel high sensitivity MOS sensor, Anti-ghost & Flare with Nano Coating Lens and 50P FULL HD Video Mode with AVCHD Progressive.

This campaign marks the start of a fantastic partnership which sees two well known brands come together to offer customers a unique opportunity to create special memories.

During this promotion, which runs until December 31st 2013, customers are invited to discover hundreds of places and capture every stunning detail with their new camera.

Customers will be able to choose between a single, joint or family National Trust membership that will give them unlimited access to a whole year of amazing days out at over 300 special places across England, Wales and Northern Ireland, from historic houses and gardens crammed with stories to uncover to mile upon mile of unspoilt coast and countryside to explore. 

Mark Robinson, Head of Imaging at Panasonic UK says "We’re proud to announce the promotion we have with the National Trust granting Panasonic customers the opportunity to put to test the multi award winning FZ200 and FZ72 in the perfect setting of hundreds of picturesque National Trust locations."

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About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen (68 billion euros) for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at