Gloucester- based 10 Yetis
PR Agency has announced a new client win in the form of
MobilePhoneChecker.co.uk; one of the UK’s leading mobile phone comparison
sites. Founded in 2006, the website is seeking assistance with a PR campaign to
raise awareness of its services in the consumer market, in order to generate
interest and encourage traffic to the site.
After seeing some of the PR work that the agency has carried out in the telecoms industry over the past few years, MobilePhoneChecker.co.uk approached www.10Yetis.co.uk with a brief to create a consumer outreach public relations campaign that would help to spread awareness of the site’s services and build its online presence. As such, 10 Yetis has created a campaign that will focus on targeting print media, as well as online publications within the lifestyle, technology and telecoms field.
The PR activity for MobilePhoneChecker.co.uk has three key objectives; to generate relevant trade and consumer coverage, to increase traffic to the website and improve SEO through quality links on authority websites. The campaign ultimately aims to build the site’s profile through these means, hoping to increase the number of customers purchasing mobile phones and related products through the site.
Director of MobilePhoneChecker.co.uk, Adam Cable, said the following:
“PR is going be a big part of our plan to drive more people to our site, and we ultimately aim to become one of the most visited mobile phone comparison websites in the UK. MobilePhoneChecker.co.uk enables visitors to easily search through the best possible deals on all things mobile phone related, and we wanted a PR campaign that would let people know that we’re here! We felt that 10 Yetis’ experience and success within the tech and telecoms field made them the perfect fit, and we’re very much looking forward to seeing the results of the campaign roll in.”
Andy Bar, Managing Director of 10 Yetis PR Agency, also said:
“We are very proud to announce that we are working with MobilePhoneChecker.co.uk. With all of our previous experience in the tech and telecoms industry, we hope that will be able to deliver what I hope will be a brilliant PR campaign that achieves all of our targets, ultimately giving the site the recognition it deserves within target media.”
Mobile Phone Checker is a UK Mobile Phone Price Comparison service, containing five unique tools with over 1 million contracts compared daily across the whole of the market.