2012 set to see the cosmetics packaging market hit a value of $24 billion

Press Release   •   Jul 02, 2012 10:49 BST

In 2012 the global cosmetics packaging market is set to hit a market value of $24 billion, driven by various consumer trends leading to an increase in the quantity of packaging sold and the increase in the value of packaging sold.

Cosmetics packaging is one of the essential factors which cosmetic companies must take into account when trying to capture consumer attention in crowded market places. The importance of cosmetics packaging to the success of cosmetic products has meant that companies operating in the industry are expected to gain steady profits throughout the coming years.

Several consumer-driven trends are impacting the cosmetics packaging markets. The average consumer in the mature industrialised nations is aging, and demanding more of premium cosmetics packaging. Heightened popularity of male grooming, particularly in the emerging markets, is increasing cosmetics consumption in hair care and facial skincare sectors.

National cosmetics packaging markets in the US, Japan and major European countries will remain central to the cosmetics packaging market over the period to 2022, as premiumisation of cosmetics drives the development of cosmetics packaging.

Growth within emerging cosmetic packaging markets in Asia, Latin America, Eastern Europe, Middle East and Africa will enable more of the consumers in these countries to join the emerging middle class and will heighten their demand for various cosmetic products.

For more information on the cosmetics packaging market, see the latest research: Cosmetics Packaging Market Report

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