Brits commitment to the beautiful game was proven yet again as keen fans began booking trips to France within hours of the European Championship draw taking place.
New figures released today by travel specialists Expedia.co.uk, reveal how online searches for the host nation rose by an average of 871.6% in just 48 hours.
Over the two days following the draw, searches for flights and accommodation in the French city of Lens went up by a massive 5,183%, which will be the location of the UK derby between England and Wales on 16 June suggesting the British supporters will be out in force. It also appears the Welsh fans are showing the most enthusiasm at this early stage. Searches on Expedia UK for Toulouse, which will host the Wales vs. Russia game, also rose by 3,191% once the match was announced, making it the third most searched for stadium location.
|Match/stadium location||% change in number of searches1||Match|
|Bordeaux||1786.45%||Wales - Slovakia|
|Lens||5183.15%||Wales - England|
|Toulouse||3191.45%||Wales - Russia|
|Marseille||1121.95%||England - Russia|
|Saint Etienne||1304.90%||England - Slovakia|
|Nice||712.00%||N Ireland - Poland|
|Lyon||673.67%||N Ireland - Ukraine|
|Paris||415.76%||N Ireland - Germany|
|% increase across eight destinations||871.60%|
The numbers may also indicate that Northern Ireland fans are waiting a little longer before planning their trips to France next summer when their National team plays against Poland, Ukraine and Germany. Locations for these matches – including Nice and Lyon – saw less of a change in the volume of searches over 12 and 13 December.
Andy Washington, Managing Director of Brand Expedia.co.uk said: “Group B featuring both England and Wales will certainly be a very exciting one and Northern Ireland will live a dream playing in this top competition against the World Champions, Germany. We’re sure that any fan that travels to France for the European Championship will have an unforgettable experience. It is inspiring to see that Brits are continuing to travel far for hobbies and events, and we are hoping that these figureswill encourage more people to see beyond the normal travel trends and discover new destinations to visit around the world.”
Expedia helps people to find the best deals for their individual travel choices, particularly booking their flight and accommodation at the same time, giving real savings. Andy added: “By booking a package deal including travel, flight and hotel with Expedia, our customers will enjoy profitable discounts and be able to spend a little bit more on the French culture while you’re there.”
For more information on sport travel, visit Expedia.co.uk.
Expedia is one of the world's leading full-service online travel agents offering access to hundreds of thousands of hotels including boutique hotels as well as major hotel brand names and access to over 400 airlines along with a wide selection of car hire and destination experiences. By combining choice with specialist tools to help refine these options, Expedia.co.uk helps travellers to find and create the trip that best matches their individual requirements. Now with the award-winning Expedia mobile app you can plan and book flights and hotels on the move. The Expedia app offers helpful tools to manage your trip including: airport terminal maps; hotel check out time and flight status notifications; maps to your hotel and a host of other features. Expedia.co.uk partners with loyalty programme Nectar in the UK enabling its customers to collect 200 Nectar points on flight only, hotel or car hire bookings and 1000 points on package purchases through www.expedia.co.uk.
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