RBLI

A MONSTER OF A CHALLENGE FOR RBLI

Press Release   •   Aug 02, 2012 15:45 BST

In a monster challenge a team of people with disabilities and health conditions from Royal British Legion Industries (RBLI) based in Aylesford, Kent, have assembled a life-size Monster Truck entirely out of K’NEX parts.

RBLI "A Monster Of A Challenge" MONSTER JAM K'NEX GRAVE DIGGER 30TH MONSTER TRUCK

RBLI, a not-for-profit charity and social enterprise based in Kent, teamed up with American based touring property, Monster Jam and American construction toy company K’NEX to build the ambitious structure. The life-size model was built by RBLI to commemorate the 30th Anniversary of the world famous Grave Digger monster truck and 20th Anniversary of K’NEX.

Monster Jam fans were astonished to see the impressive structure – as it ‘came alive’ after being fitted with custom tyres – during a Monster Jam pre show party at the Alamodome Stadium in San Antonio, Texas.

Within their 15-year partnership RBLI and K’NEX have built a variety of models but none that challenge the scale of the Grave Digger monster truck. The truck required months of planning and took the RBLI assembly team 1,000 hours to connect close to a quarter million K’NEX pieces.

RBLI provide support and employment to those with disabilities or health conditions, particularly those from the Armed forces. The successes made from commercial activities such as the Monster Jam Grave Digger 30th Anniversary K’NEX monster truck are re-invested into RBLI’s charitable programs such as LifeWorks. LifeWorks is an innovative guidance course designed for the Armed Forces Community, to build on their existing skills beyond the Armed Forces.

David Church, Head of Assembly at RBLI says, ‘It’s been such an exciting project for us. The team here have really come together and shown that despite the challenges faced by their disabilities, no project is too big!’

The Truck will spend the remainder of the year touring North America, accompanied by a specially trained team, able to make any necessary repairs that the Monster Truck may require as it tours from city to city. When the tour completes, this one-of-a-kind monster truck will reside at Digger’s Dungeon in North Carolina, a museum dedicated to the history of Grave Digger, where it will it remain as a symbol of RBLI’s assembly skill and monster truck engineering for fans to admire for many years.

The project has been documented from its construction in Kent, England, to its final reveal in Texas, America. To watch videos of the monster truck being built, log onto http://www.rbli.co.uk or follow RBLI on Facebookhttp://www.facebook.com/Royalbritishlegionindustries and Twitter @RBLI

Royal British Legion Industries RBLI is a Not-for-profit Charity that was established in 1919 to provide health and occupational support for troops returning from the Great War. RBLI continues to support veterans and their families, and in recent years the organisation has developed its client base to include people with disabilities. A well-established Social Enterprise, RBLI offer a unique, bespoke service in activities such as fulfillment and assembly with a growing product portfolio that ranges from display toys to furniture. They also offer a specialist service in pallet and signs manufacture, mailing, print and distribution services. RBLI re-invests the successes made from commercial activities, to increase the number of beneficiaries it can support and develop charitable programmes such as LifeWorks – an innovative guidance service for the Armed Forces Community, enabling them to build on their existing skills beyond the Armed Forces and achieve sustainable work. For more information about RBLI, visit http://www.rbli.co.uk email, enquiries@rbli.co.uk, or follow @RBLI on Twitter.

 K’NEX Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K’NEX Brands, L.P., has manufactured over 30 billion parts for the K’NEX building toy system. For more information, please visit http://www.knex.com or www.rodongroup.com.

 About Feld Motor Sports® Feld Motor Sports, Inc. is the world leader in specialised arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy Supercross, AMA Arenacross Series, Freestyle Motocross, Nuclear Cowboyz® and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit http://www.feldentertainment.com.