Gym Tribe is a cult lifestyle brand of fitness apparel. We cater for the gym goers and fitness fanatics, who have also discovered that it is not about just showing up to your gym/box/running group it is about the fact that when you show up you are moved, pushed and motivated by the tribe of people who surround you. Fitness and a healthy lifestyle has exploded in the past 5 years in the United Kingdom and rightly so. Not only is it a movement it is also becoming religion to some. The friends that you have that say ' I can't have to go to the gym' ' I can;t have cricket training' ' I can't I am training for the marathon' What is really different between these people and your friends who are committed to the 'sorry I can't because I have to go to church'?: commitment
noun1.the state or quality of being dedicated to a cause, activity,
Our brand through challenging slogans and intimate thought-provoking words, tap right into this and bring the committed fitness/gym/zumba addict a product that only they will understand. The tribe of people at gym will have a giggle because they know what it means when they see a slogan that says 'I lift things up and put things down' or 'Obsession is a word the lazy use to describe the dedicated'
Gym TribeLimitless Passion
You know that moment in your life when everything clicks? All the pieces nicely come together and you breath a really deep breathe as you exhale you go... Yes I am exactly where I want to be. That is the moment when it all changes! Life as you know it gone. Its changed and you are reborn.
Keep this in mind, but for now let me explain to you my perception of what a tribe of diverse people who share a limitless passion is.
One can only relate to what we have created if you too have been apart of something, something bigger then the realms of your everyday. You know that cricket team you see playing on a sunny Saturday in the summer, who seem to be just standing out in the field all day? They are apart of it.
You know that group of men at the gym who are spotting each-other? They are apart of it.
Have you seen the group of runners, who run the streets every night with there fluro vests on and strange kit on? They are apart of it. Have you seen those strange people running up and down suburban streets with tyres and rope in the arms? Its called crossfit, they are apart of it.
Tribe: ' A social division in a traditional society consisting of families or communities linked with a common culture and dialect'