alaTest UK

alaTest Continues Its Global Expansion With UK Office Launch

Press Release   •   Sep 24, 2010 09:32 BST

London, UK Sep 21, 2010 – alaTest™ (, the global review aggregator, announced today the launch of its UK operation as it opens its Central London office. The UK operation of the service that collects, analyses and distributes both expert and user product reviews along with pricing information will be run by Mark Elwig, the former Head of Merchant Services at eBay’s price comparison site

Already available in 18 languages, alaTest currently aggregates more than 10 million product reviews from over 1,700 international review sources such as CNET, PC World, ZDNet, and offers a suite of innovative content solutions, including bespoke video review functionality, unavailable elsewhere in the market.

alaTest aggregated content currently reaches over 300 million internet users across its network of ecommerce partner sites. In recent months the company has also established partnership agreements with eBay and Microsoft Bing further increasing its reach across the web. The launch of the UK office signals the next phase of growth for the company having won the 2009 Red Herring Global 100 Award for ‘most promising tech start-up’.

“We’re thrilled to have opened an office in London” said Mark Elwig, Country Manager, UK. “This is an exciting time for alaTest as our new London-base will extend local support to both new and existing B2B partnerships”. alaTest is currently working with a host of key online retailers, manufacturers and portals who are benefiting from the alaTest suite of solutions.

alaTest is backed by Bertelsmann Digital Media Investments, a wholly-owned subsidiary of Bertelsmann AG and is operated by International Consumer Services Sweden AB, located in Stockholm, Sweden. The company has offices in New York, Berlin and Wuhan, China alongside its newly launched London operation.

For more information about alaTest, please contact:
Mark Elwig
alaTest UK, The Media Village, 131-151 Great Titchfield Street, London, W1W 5BB
Tel – 020 3008 7310: Fax – 020 3008 7559

About alaTest:

alaTest ( is an independent, online service that collects, analyses and distributes both expert and user product reviews to help consumers with their purchasing decisions and find the best products on the market. Our content delivery service allows partners to tap into the potential of both expert and user reviews which in turn equates to higher sales conversions, more loyal customers and SEO benefits.