VisitScotland

All roads 'lead' to the Home of Golf

Press release   •   Jun 05, 2019 11:24 BST

Today (5 June) marks 100 days to go until the first tee shot is struck at the biggest event in women’s golf, The 2019 Solheim Cup, taking place at Gleneagles from 9th to 15th September.

To celebrate the key milestone, VisitScotland pet-pal, Otto – a miniature dachshund - met Gleneagles’ resident pooch, Henry – a Labrador - to make sure the event is shaping up paw-fectly at the world-famous PGA Centenary Course. Both dapper dogs wore official Solheim Cup tartan designed by Lochcarron of Scotland to mark the occasion.

Hosted by the national tourism organisation, The 2019 Solheim Cup aims to be the biggest ever European edition of the event and the most family-focused golf event in history, with around 100,000 spectators expected at Gleneagles in September.

With 100 days to go, more than 100 clubs have signed up to the Scottish Golf Club Ambassador Scheme promoting the event within golf clubs around the country.

In the last six months Scottish Golf has seen 15 Junior Golf Sixes leagues start up across the country and Women and Girls Golf Hubs will be launched soon with additional investment coming from Sportscotland.

Malcolm Roughead, Chief Executive of VisitScotland, said: “With just 100 days to go, we are looking forward to welcoming both golf enthusiasts and those looking to have a fun family day out at Gleneagles in September. There will be something for everyone, particularly on the opening ceremony day with a programme of family activities planned and an opening concert.

“The Solheim Cup will be screened to more than 600 million homes worldwide with the match-play format aiming to engage both the traditional golf audience as well as wider sports fans, raising the profile of women’s golf both in Scotland and internationally.

“With such a spotlight firmly fixed on Scotland, this is a momentous opportunity for us to showcase our Scottish spirit and world-class hospitality within a breadth-taking backdrop. The impact of this will be felt throughout Perthshire and beyond.”

Golf tourism is a key part of Scotland’s visitor economy, worth more than £286 million on an annual basis with a target to grow that to £325 million by 2020. Research shows that golf tourists spend around 3.5 times more than a ‘regular’ tourist and with half of all female golfer visitors to Scotland describing themselves as either ‘luxury’ or ‘holiday’ golfers, this indicates a willingness for a high-spend and to undertake a variety of other activities during a golf trip, visiting multiple regions.

VisitScotland Coo Vans - Morag, Hamish and Heather - have also been travelling the length and breadth of Scotland handing out Solheim Cup goodies and visiting over 50 events, helping to promote the biannual event.

Tickets are priced from just £10 for adults with children under-16 admitted free of charge. For more information visit www.solheimcup2019.com

Notes to Editors

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  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
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  • For holiday information on Scotland go to www.visitscotland.com
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Scotland’s Themed Years

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  • The year, led by VisitScotland will sustain and build upon the momentum of Scotland’s preceding Themed Years to spotlight, celebrate and promote opportunities to experience and enjoy Scotland’s unrivalled Coasts and Waters, encouraging responsible engagement and participation from the people of Scotland and our visitors.
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