The show, which takes place from 23-27 November at the NEC, will welcome hundreds of exhibitors and thousands of food fans across the five days, who will all be able to download the free App to their iPhones and iPads to get an even greater show experience.
The App will provide visitors with everything they need for their visit, from the moment they leave their house until the show closes its doors. With traffic and parking information in the palm of their hand, visitors will be able to plan their journey and ensure a seamless arrival. Once on site, they will be able to access an exhibitor directory and show information. There will also be links to BBC Good Food Show Winter social media sites, allowing visitors to interact with organisers whilst on site. In addition to key venue information, including travel, accommodation and where to find the nearest amenities.
Sue Horrigan from the NEC, said:
“Each year, the NEC welcomes millions of visitors and we are continually looking for ways to improve their visit and give them the best possible experience whilst on site. We teamed up with Black Pepper Software to develop an App that connects organisers and exhibitors with their consumers, which is what has been created for next month’s BBC Good Food Show Winter.”
The launch of the BBC Good Food Show Winter App comes following a trial earlier this year at BBC Gardeners’ World and BBC Good Food Show Summer.
Rachel Poletti-Gadd from BBC Haymarket said:
“We were the first exhibition organisers to partner with the NEC to launch a show App back in June and it proved immensely popular with both visitors and exhibitors. We welcome thousands of visitors to each of our shows and the App is a way for them to improve their overall experience and get the most out of the show. Exhibitors also like the App as it’s a way for them to interact with consumers and find out more about their behaviours whilst on site.”
The NEC has developed the App in partnership with Leamington Spa-based technology company Black Pepper Software, using the same robust enterprise IT frameworks that were used to create the Thomas Cook Foreign Exchange mobile platform. The app is powered by Companion (www.companionhq.com) and is available to download from www.bbcgoodfoodshow.com or www.necgroup.co.uk.
This year marks BBC Good Food Show Winter’s 21st Anniversary at the NEC, and will see thousands of foodie descend on the Birmingham exhibition centre. The 2011 show will welcome features including The Supertheatre – with top chefs like James Martin and Rick Stein – Saturday Kitchen Live, MasterChef Live, Marks and Spencer’s Christmas Experience and the British Theatre. In addition to the BBC Radio 4 Food and Farming Awards, the World Cheese Awards, and the ultimate shopping experience featuring over 400 exhibitors. For more information on the show and to buy tickets, visit www.thenec.co.uk.