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Android smartphone market to see sales boom in Asia-Pacific at a rate of 51.2%

Press Release   •   Oct 24, 2012 12:26 BST

The Android smartphone market is expecting global shipments to reach 998.3 million units by 2018, with the latest figures showing that Google's Android surged to a whopping 68% share of the global smartphone market last quarter. That's four times the 17% market share held by Apple.

In the previous quarter, 105 million Android phones were shipped -- more than double the number shipped at the same time last year. Looking at 2012 as a whole, Android accounted for approximately 60% of all smartphones shipped in the first half of the year.

The continuously growing number of mobile devices running on the Android Platform as a result of widespread adoption triggered by the inherent benefits of open source architecture of the platform and the accompanying power of customisation is poised to drive growth in the upcoming years.

Acquired and developed by Google as an open source and free OS platform for mobile devices, Android has become the leading OS platform for smartphones in a short span of time. The launch of the Linux-based Android platform in the year 2008 triggered an Android avalanche that changed the world of mobile computing and reshaped mobile communication.

A key reason fingered for the runaway success of Android is the platform's inherent ability to support wider features and high performance at costs significantly lower in comparison to other proprietary OS platforms.

More than 110 million people in the US own smartphones, with Android operating systems remaining the top mobile platform, accounting for 51.6% of smartphone subscribers.

Asia-Pacific represents the most prominent region within the android smartphone market with annual sales of Android based smartphones booming at a compound annual growth rate (CAGR) of 51.2% through to 2018.

For more information on the Android smartphone market, see the latest research:Android Smarthphone Market

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