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Apple gains ground in battle to dominate the UK smartphone market

Press Release   •   Jul 29, 2013 10:06 BST

Apple is regaining ground in the battle for control of the UK smartphone market after cutting the cost of its iPhone 4, according to research released today.

Sales of smartphones running the Google-designed Android software, such as those made by Samsung, accounted for 56.2pc of the UK market in the second quarter of the year, according to research firm Kantar.

Although this was far more than Apple, its closest competitor, it was down from 57.2pc in the same period last year, the first time Android's market share has declined on a year-on-year basis in Britain.

Kantar found that almost a third of British purchasers chose products running Apple's iOS software in the three months to June 2013, up five per cent year-on-year.

The research firm said Apple's decision to sell old iPhones at a discount was boosting market share.

Apple's share of the market also improved at the expense of Android in the US, the world's most profitable smartphone market, while it made smaller gains in Europe.

This came despite high-profile releases of Android devices such as Samsung's Galaxy S4, while Apple has not unveiled a new iPhone for nine months.

Last week, Apple surprised analysts by revealing better-than-expected iPhone sales. Meanwhile, Samsung, Android's biggest partner, saw profits in its mobile division fall and warned of a slowdown in growth.

Android's recent growth has largely been fuelled by price-savvy first-time smartphone buyers. However, with 87% of mobile phones sold in Britain now a smartphone, Android's growth appears to have slowed down.

Meanwhile, BlackBerry sales continued to tumble and Windows mobile is quietly gaining market share thanks to the availability of cheap handsets.

For more information on Apple, see the latest research: Apple

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