According to reports, Apple has given the go signal to its retail stores to offer price match for their iPhones sold by authorized sellers. To cite an unnamed source, MacRumors said that Apple Stores will give price match for the iPhone 4 ($49.99) and the iPhone 4S ($149.00). They also posted a document that says customers can now ask for as much as $50 savings from their purchase. If you look at the prices stated above, you will see that this is the same prices that Sprint is currently offering for a 2 year contract. Sprint is also reported to waive their activation fee on the said iPhones.
Macworld also confirmed that it was able to get the said price match at a certain Apple Store after mentioning the reported price drop. All of which are advertised at different retailers in the likes of Radio Shack, Target, and Best Buy. Unfortunately, not all stores are offering or honoring the said price match.
In the past, Apple rarely offered its consumers discounts or price match. It seems that Apple has been making moves to open up their older iPhone to those people who are looking for a deal. This move could potentially boost Apple’s sales ahead of the rumored fall release of its newest iPhone.