To prove the point that the UK has grown to be the largest market in Europe for internet shopping, consumers are now spending £1 in every £10 online, as discovered by the Office for National Statistics. Indeed, £7.75bn is expected to be spent by British buyers in the 5 week run-up to Christmas 2011, according to Internet Retailing magazine. So, despite the fears for the financial markets on the continent, Christmas is most definitely not cancelled in the UK!
Three online trends discovered by IBM Coremetrics seem to chime with Easyart's recent experiences, and we expect these online shopping trends to increase over Christmas, with Monday December 5 poised to be the busiest online shopping day in 2011:
1.) The trend for consumers to purchase items using a mobile device is increasing as people upgrade to smartphones, as we've seen an uplift in response since launching our iPhone App in mid-2010.
2.) Visitors with increased time pressures in their daily lives are browsing retail sites more quickly at an average of 6.22 minutes. This underlines the need for customers to find what they want quickly. Easyart has solved this dilemma with it's Gift Finder, which groups framed art print and poster gifts for men, women, teenagers and children for maximum convenience.
3.) Social media visitors and sales have increased noticeably; with these shoppers being twice as likely to buy goods as other consumers. Whilst creating content for our Facebook Page and Easyart Loves blog in 2011, we've certainly had a positive response in terms of customer engagement and purchases made via this channel.
In addition, customers now expect excellent value for money for their purchases, so expect to see a range special offers from Easyart to help stretch the pounds in the run up to Christmas, starting with free delivery on all framed orders when you enter the code FRAMENOW at the checkout. Valid until Wednesday 23 November 2011.
One final warning note would be that although we're having an unseasonably warm (!) November, we've had 2 years of unpredictably snowy winters so order early to avoid disappointment this year!
Easyart.com is an exciting and inspiring way to buy art online with over 100,000 images selling to tens of thousands of customers across Europe since the site went live in 1999. Today it is proud to be the UK's leading supplier of Posters, Art Prints, Photography, Canvas prints and Frames.
The online framing studio makes it easy to compare different framing alternatives. There are over 120 frame & mount options & different ways to customise your art - all at attractive prices. Every frame is hand-made in its framing workshop based in Sussex and hand-signed by the framer.