In terms of the mobile gaming industry, Asia represents the largest region accounting for 40% market share of the global mobile gaming industry. In addition, Middle East and Asia Pacific regions have reported a strong growth rate over recent years, mainly due to giant mobile-centric markets such as Japan, China and Indonesia being located in these regional markets as well as several major mobile game entities such as GREE, DeNA's Mobage, Tencent and mig33. The Asian mobile gaming companies used to concentrate solely on their own domestic markets although more recently this has changed, with Asian-based companies targeting the global gaming market. The development of the Tencent-GREE-mig33 alliance for Japan, China and Indonesia is testament to the aspirations of these types of companies to target the global market. The Tencent-GREE-mig33 alliance has 800 million users.
The global mobile entertainment market is estimated to generate US$32 billion. In 2013, it is estimated that 4.5 billion mobile users will exist globally with mobile phone demand expected to increase by 11%. This trend represents positive news for the mobile gaming industry. Interestingly, 23% of all mobile phone users used mobile social networks in 2012. One of the most striking statistics for this industry, is that mobile marketing budgets are forecast to increase by 150% by 2013.
By 2015, revenue from the mobile gaming industry is expected to total US$54 billion with the Asian markets accounting for 40% of the total market. Both the Asian and Middle East regions are forecast to represent the fastest markets for mobile gaming.
The leading players operating in the Asian mobile gaming industry are GREE, DeNA, Tencent, Mig33, PapayaMobile, Electronic Arts, Gameloft, Rovio, Mobilenter, Tomb Raider, zynga, Poker, Smart Cell, Palm, Scoreloop, Qualcomm, Oracle, HTC, LiMo Foundation, Mozilla Corporation, Alibaba, SCVNGR, IGT, inTouch Games, Alchemybet Ltd, Neo Games, Play'n GO, Play tech, Probability, Slotland, Spin 3, ThePhoneCasino, Iceland's CCP Games, SUN, Rhomobile, PopCap Games, Valve, Glu, Ngmoco, Magmic, Disney Mobile, Punch, Sina Weibo, Grasshopper, UltiZen Games, TheMobileGamer, GameBrains, Phoenix Game Studios, Unreal Mind, Tantalus Asia, 5th Cell Media, Multimedia Development Corporation, Cyberplanet, Chiang Mai Digital Works, Esoft Interactive, Anino Entertainment, The Animation Council of Philippines, Mikoishi, NextGen, Envisage Reality, Inerworx, Media Development Authority, Zipline', Unity, Epic Games, Sibblingz, Pocket Gems, LYTO and GOGAME.
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