ASOS total sales rise by 45%

Press Release   •   Jun 12, 2013 12:09 BST

Online fashion retailer ASOS has reported "another strong trading period" driven by an international sales increase.

Total sales rose 45 per cent to £194m, while UK sales rose 39 per cent to £64.3m. International sales were up 48 per cent at £129m, with the US leading the pack - up 59 per cent.

Primark recently began selling a number of items online through ASOS' website for a trial period, in order to gain "insight" into online retailing. The collection of 20 items being piloted is expected to increase to 100 over the next few months.

In addition to selling more, the online retailer was also able to boost margins. Retail gross margins grew by 10 basis points over the quarter and Mr Robertson said he anticipated a further increase in the fourth quarter, resulting in a "small improvement for the year as a whole".

"We continue to see stronger growth in those countries where we have dedicated websites and in-country teams, notably in the US, France, Germany and Australia," said Nick Robertson, chief executive.

"We remain positive in our outlook for the year to 31 August 2013 and expect our full year results to be in line with expectations," Robertson added.

ASOS has 6.5 million active customers, and has recently launched a Russian-language version of its website.

It says that it has seen stronger growth in countries where it has dedicated websites, such as the US, France, Germany and Australia.

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