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Australia furniture stores market: A$7.4 billion industry in 2012

Press Release   •   Jul 29, 2013 17:10 BST

Retailers in the Australia furniture stores market have experienced tough competition from supermarkets. Consumers appreciate the convenience of buying homewares offerings, such as dinnerware or kitchenware, alongside their grocery shop. Cost-conscious consumers also appreciate the low unit prices found in supermarkets.

Homewares retailers have experienced tough competition from supermarkets. Consumers appreciate the convenience of buying homewares offerings, such as dinnerware or kitchenware, alongside their grocery shop. Cost-conscious consumers also appreciate the low unit prices found in supermarkets.

IKEA Pty Ltd and Fantastic Furniture Ltd will perform well over the forecast period, as their value for money proposition resonates well with cost sensitive consumers. The channel will see consolidation as independents lose out to larger players. The larger players, such as Fantastic Furniture and Steinhoff Pty Ltd, benefit from economies of scale, and bigger promotion and advertising budgets.

For more information on the Australia furniture stores market, please click here: Australia furniture stores market

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