The biggest driver of electric systems continues to be convenience, with consumers now able to „set and forget‟ in much the same way as with electric air fresheners. This allows consumers to create a household ambience without forethought. Electric insecticide systems offer peace of mind, ensuring that consumers never have to encounter insects in the first place. Electric insecticides are seen as a way of controlling or guarding against insects. Particularly for Australia in the summer months, flying insects such as flies in the day and mosquitoes at night can become quite prevalent and electric systems in the house can offer some protection against this.
Growth will continue to remain strong as Australia‟s climate remains accommodating to various flying and crawling insects. Home insecticides has a projected forecast period constant retail value CAGR of 3% due to slower growth in electric insecticides as penetration rates level out. Electric insecticides has a projected forecast period constant retail value CAGR of 7% (vs. review period CAGR of 25%). Growth will also remain strong in the most popular spray/aerosol insecticides area as manufacturers continue to release new product developments in an attempt to protect against private label penetration. Spray/aerosol insecticides has a projected forecast period constant retail value CAGR of 3% (vs. review period CAGR of no growth).
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