In the forecast period, the Australia personal goods retailers market is expected to record a 1% decline in constant value terms. The channel's performance will be dampened by the continued gloom in the global economy and the threat from mixed retailers, online retailers and grocery retailers, as these retailers look to offer convenient shopping, a broad array of popular products and low unit prices.
Traditional bricks and mortar stores suffered from the increasing threat of internet sales. Australian consumers are embracing online shopping, a trend which is particularly evident in the purchasing of books and media. One example from the latter stage of the review period is the demise of Borders, which exited the market in 2011. Consumers are making their book purchases online instead of from bricks-and-mortar outlets. Increasingly consumers are turning to ebooks, with readers such as Kindle and Kobo seeing strong sales.
Successful specialist retailers were those could draw consumers to both store-based and online sales. Wesfarmers continued to lead in leisure and personal goods specialist retailers in 2012, with a value share with 10%. It is successful in operating the Officeworks big box format, which draws a diverse consumer profile to shop both in-store and online. Its online platform is well established and attracts a regular base of consumers. Its private label products are doing well, as it caters to consumers who are seeking value. It dominated with an 80% value share in the stationers/office supply store category in 2012.
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