The Australia retail market grew at a CAGR of 3.33% from 2001-12 and is expected to grow at a CAGR of 4.04% from 2012-17. General retailers was the largest channel group with hypermarkets, supermarkets and hard-discounters recording the highest sales among the various channels under the general retailers channel group during review period. The convenience stores (including independents) and gas stations channel recorded the second highest sales.
There has been an increase in the number of international fashion retailers that have entered the Australian market in the past 2-3 years. International retailers compete with local players on the basis of their international retail experience with economies of scale achieved, a wider range and better quality of products, and lower prices.
According to IPA (Institute of Public Affairs, Australia) report, there has been an increase of approximately 98% in Australian expenditure on in house brands from $9.96 billion in 2008 to $19.7 billion in 2012. This increase in expenditure has resulted in supermarkets increasing the number of in house brands available for sale.
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