Australian consumer foodservice market dominated by McDonald's

Press Release   •   Dec 06, 2013 09:55 GMT

A major trend that emerged within the Australian consumer foodservice market in 2012 was the diversification of the Australian palate, in a continued willingness for consumers to experiment with new taste sensations and culinary experiences.

While this echoed a trend which emerged over much of the past five years, it continued unabated in 2012 as the average Australian consumer became savvier with regard to food preparation and more exotic international menus.

This is due in part to the success of television cooking shows, such as MasterChef, and the increased prevalence of travel to diverse international destinations.

Fast and fresh consumer foodservice proved a popular choice for consumers in 2012, with an increasing number of gourmet options available through a range of chained and independent takeaway and fast food outlets.

Trading up to higher quality offerings, with the more premium price tags these products attract, was not the only feature in Australian consumer foodservice during the year, however, with value for money proving to be a key purchasing driver.

McDonald's Australia, through both company-owned and franchised outlets, maintained its leading position in terms of transactions and value share in 2012.

Indeed, the McDonald's fast food chain was the number one operator for both foodservice value and transaction numbers, with the chain surpassed in outlet numbers only by the bakery fast food chain, Subway and by Retail Food Group.

Standalone locations remained the largest consumer foodservice channel in 2012, representing 74% of total consumer foodservice value and posting moderate sales growth for the year.

Both standalone and retail outlets performed strongly with regard to premiumisation during 2012, with value growth outpacing transaction growth within each channel.

The two channels combined represented 90% of foodservice value in Australia; however, standalone generally attracts higher sales per outlet value and higher spend per transaction.

For more information on the Australian consumer foodservice market, see the latest research: Australian Consumer Foodservice Market

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