Azam Marketing

Azam Marketing Wins New Affiliate Management Client: ActivInstinct

Press Release   •   Nov 08, 2010 18:09 GMT

Leading digital services agency Azam Marketing ( has been appointed by renowned online sports retailer ActivInstinct to manage their affiliate marketing program on the Affiliate Window tracking network.

Azam Marketing’s award-winning team will undertake a proactive strategy to increase market share for ActivInstinct within the sports retail sector, as well as increasing revenue through affiliate marketing partner sites.

Now one of the top 100 fastest growing internet companies in the UK (Sunday Times Tech Track 100), ActivInstinct was originally founded in 1987 as Millet Sports, an independent sports shop in northwest London. The website,, launched in 2008 and the company has since defined itself as the definitive online sports store.

The site retails branded equipment and apparel for over 25 different sports and activities including Running, Tennis, Squash, Badminton, Triathlon, Hockey, Cricket, Rugby and Table Tennis. Top selling product ranges include physiological footwear (MBT, Skechers Shape Ups, Reebok Easytone) with prices 10% to 20% lower than on the high street.

“Whether it is the products we stock, the service a customer receives from start to finish or our ambitious growth plans, ActivInstinct is all about performance - and we want our affiliate program to reflect that” says CEO Mike Thornhill.

“We have teamed up with Azam Marketing to add fresh perspective to our already successful affiliate program and together we aim to provide one of the most attractive and rewarding affiliate campaigns in the UK and Europe”.


Azam Marketing has been at the forefront of digital marketing and design since 1997 and specialises in affiliate, email and search marketing, as well as social media and website development. The agency, headquartered in London and with offices in Leeds and Manchester, UK, also operates a successful consultancy arm.

Azam’s full portfolio of affiliate marketing clients can be accessed here:

For further information please contact Public Relations Manager Sarah Lewis by telephone: +44 (0) 20 7436 4496 or email: pr [at]

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