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Bad Britain Vs. Great Britain infographic

Press Release   •   Aug 13, 2012 17:52 BST

Its 1996, Atlanta USA and it can mean only one thing, Olympics!  Yes that word we are hearing on every TV, on every corner and every available sports space we seem to cram ourselves into at this time of celebration.

Back then, there was a stark contrast from the Great Britain team compared to what we have witnessed over the last 16 days of competition at London 2012.  This Team GB infographic represents that huge change from the achilles heel moments of Atlanta 1996.  

Great Britain won its worst medals haul since 1952 and its lowest ever numerical ranking in the table (due to the greatly increased numbers of competing countries since the 1970s), this left Great Britain with numerous questions about the overall state of sport in the country.  The National lottery was introduced in 1994 but it wasn't until after the Atlanta humiliation that the World Class Performance Programme started diverting funds into elite sport.  This allowed athletes to devote themselves to their training, being paid living costs and delivering a diverse range of support services.

Sixteen years on and Team GB won more Golds in 2012 than in 1972, 1976, 1980, 1984, 1988, 1992 and 1996 combined, a truly monumnetal year! 

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