X Factor Communications


Press Release   •   Feb 10, 2012 09:14 GMT

10th February 2012, London, UK.  Banner Managed Communication (‘BMC’) announced today that it has acquired the trade name and certain assets of adversion, the advertising ‘versioning’ specialist.

adversion specialises in versioning for TV, Cinema, Radio, Online, Mobile, Press, Out-of-Home, and Digital Signage.  adversion has deep expertise in adapting and localising marketing content across many media channels and for different international territories, where varying  local content, technical compliance and legal requirements have to be met. The adversion team has a track record of working with some of the best-known global brands and agencies.

adversion will operate as a division of BMC

Catherine Burke, Managing Director of BMC commented:

“adversion provides BMC with a jump-start in the versioning market, estimated to be worth some US$9 billion globally*. It adds above-the-line services to our below-the-line capabilities and will further our client offering.

As well as giving us a strong competitive edge in the managed outsourcing of advertising production, this deal also opens up a wealth of valuable relationships with major global brands.”

Richard Dyke, of adversion said:

“Versioning can no longer stand on its own in the new era of integrated communications management and adversion is recognizing that shift in the sector.  BMC is the perfect fit for adversion both culturally and in terms of our highly complementary service offerings. We now have the opportunity to apply our specialist versioning skills in the context of a true end-to-end communications proposition to clients.”

For more information visit www.adversion.co.uk/wordpress

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Media Contact:

For further information please contact:

Tony Wood, X Factor Communications Ltd:

Mobile: (+44) 7860 456410

E-mail: tony@xfactorcomms.co.uk

Notes for Editors:

*The secondary advertising production market has been calculated as 2% of global media spend. In 2010 global media spend was estimated at US$450 billion which puts the value of secondary production at US$9 billion.

Banner Managed Communication (BMC) specialises in the provision of business communication services. They provide an end-to-end service - from creative design to fulfilment and response handling - enabling customers to outsource any or all of these services to a trusted provider.  BMC is part of the office2office group plc.

adversion is an integrated production agency specialising in the adaptation and localisation of marketing content across all media.

office2office group plc provides managed procurement and business critical services to customers in the public, corporate and mid-market sectors. The group’s other subsidiaries include:

Banner Business Services is the UK and Ireland’s leading independent supplier of business products and services to corporate and public sector organisations.

Accord is one of the UK’s largest suppliers of business products to small and medium-sized enterprises.

Truline offers a bespoke logistical solution comprising either individual elements or a complete end-to-end service.

X Factor Communications Ltd helps businesses in the UK, US and Continental Europe capitalise on the commercial opportunities presented by social networks. Our main focus is on B2B digital brands and agencies, with every one of our clients a leader in its respective field.